Netflix has just broken new consumer spending records in its mobile apps, as the new data-app intelligence company Sensor Tower shared with TechCrunch. In November, Netflix attracted an estimated US $ 86.6 million in consumer spend for iOS and Android apps worldwide. This is 77 percent more than $ 49 million last November. That is a new record.
The largest month Netflix has had so far was July 2018, when it raised an estimated $ 84.7 million. At the time, this was most of what it had done on the phone since it began monetizing mobile phones in September 2015.
Netflix has sold over $ 1
Most importantly, the increase in Netflix revenue is off international markets.
Sensor Tower said Netflix US apps revenue increased 43 percent year-over-year in November, while other countries with gross revenues in excess of $ 1 million posted higher sales , For example, Germany grew by 48 percent, Brazil by 49 percent, South Korea by 52 percent and Japan by 64 percent.
However, the US still accounts for the majority of Netflix in-app subscriptions at 57 percent in November. However, with the international expansion of Netflix the share is decreasing. When Netflix first offered subscriptions in the fall of 2015, the US then accounted for 71 percent of its revenue.
Netflix has doubled in mobile devices in recent weeks. The company is currently testing a pure mobile subscription to make its service more affordable in Asia and other emerging markets.
In the third quarter, the company gained nearly 7 million new subscribers, of which 5.87 million came from international markets. 19659002] Credit: Sensor Tower