Netflix has removed the option for potential subscribers in the US to test the service with a free trial, the company confirmed The edge.
The company started phasing out the option for subscribers based in the United States this month, but has phased out the option in a number of countries around the world in recent years. To replace the free trial, Netflix is introducing new ways to attract potential subscribers, including posting some educational content to YouTube for free and other forms of content capture.
“We are looking at various marketing campaigns in the US to attract new members,”
After the free trial offer is gone, Netflix will be testing even more forms of content sample promotions for people in the United States. Recently, Netflix launched a portal to watch a number of episodes from its top series for free. Netflix also made one of its films, To all of the boys I’ve loved before, available without a Netflix subscription.
Netflix’s decision to cancel its free trial comes at a time when other streaming services are relying heavily on trials to build their initial subscriber base. Apple just extended the initial free period for Apple TV Plus subscribers by three months to February 2021, while services like Quibi and Disney Plus were launched while promoting free trials.
For Netflix, the company is looking for other ways to grow that subscriber base. These experiments will continue until 2021.