One in ten queries in Google Search is misspelled, and the tech giant has now introduced a new spelling algorithm that uses a deep neural network to vastly improve the ability to decipher misspellings in less than three milliseconds. According to Google, this single algorithm improves spelling more than any improvement in the past five years.
The company detailed how artificial intelligence (AI) powers its search engine on Thursday and announced numerous improvements to search over the course of the year, as well as some new features that will be available shortly.
Google has invested deeply in language comprehension research and last year introduced how BERT language comprehension systems can help drive more relevant results in Google search.
“We are pleased to announce that BERT is now used in almost all inquiries in English so that you can get higher quality results for your questions,” said Prabhakar Raghavan, senior vice president, search and assistant, geo, ads, trade , Payments and NBU.
Google recently achieved a breakthrough in ranking and can now index not only websites, but also individual passages of the pages.
“This technology will improve 7 percent of searches in all languages when we roll it out globally,” added Raghavan.
With the new passage understanding capabilities, Google can understand that the specific passage is much more relevant to a given query than a broader page on the subject.
For example, if you were looking for “home exercise equipment,” Google search can now understand relevant subtopics like budget devices, premium tips, or small room ideas, and display a wider variety of content for you on the search results page.
“We’ll start at the end of this year,” said Raghavan.
With a new AI-driven approach, Google can now understand the deep semantics of a video and automatically identify important moments.
This way we can mark those moments in the video so that you can navigate them like chapters in a book. Whether you’re looking for that one step in a recipe tutorial or that game-changing home run on a highlights role, you can find it these moments easily, “informed the company.
Google estimates that 10 percent of searches will use this new technology by the end of this year.
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