We were all there as teenagers. What starts out as a nerdy afternoon building a chic new gaming PC ends with a break in rehab after your parents take those tiny syringes of thermal grease you take the drugs with. Cooler Master is apparently tired of all the confusion and has redesigned its thermal paste applicators to look less like drug paraphernalia.
If you have never built your own PC, or if you have closely watched how other people do it for you, thermal paste (or thermal paste) is a compound of materials such as silicone or urethane mixed with materials such as aluminum oxide, boron nitride or aluminum nitride are mixed. It looks like metallic toothpaste and is applied to the surface of a computer processor before the heat sink is placed on top. The thermal paste improves the thermal conductivity between the processor and the heat sink to maximize heat dissipation, and also serves to eliminate air gaps between the two, which can act as unwanted insulation.
Thermal grease is available in a variety of containers. Most commonly sold in tiny plastic syringes for easy application without the need for additional tools. Apparently, these tiny syringes resemble the needles that are used to inject certain types of drugs that parents of nerdy teenagers worriedly expressed. At least Cooler Master claims in a tweet from yesterday:
The newly designed thermal paste syringes are wider and flatter and with a new nozzle that applies a large, thin strip of thermal grease, which in appearance will result in better use of the material. The Cooler Master website even highlights the “Enhanced User Experience Design” of the newly designed syringe and describes the new packaging as “Exclusive flat nozzle syringe to improve the application experience”.
The new syringe design will undoubtedly appeal to young PC makers who are concerned that their overly conservative parents have the wrong idea, but Cooler Master's claims about what actually inspired the redesign are simply one clever and apparently effective marketing.