Games and sports The analytics company Newzoo released its much-cited annual report on the size and condition of the video game industry yesterday. The company forecasts global consumer game revenue of $ 159.3 billion in 2020, an increase of 9.3% over the previous year. Newzoo predicts that the market will exceed $ 200 billion by the end of 2023.
It is important that the data exclude in-game advertising revenue (which Unity said increased by + 59% during the COVID-19 locks) and the market for digital gaming assets that are traded between consumers. In-game advertising is a significant revenue stream for many mobile game companies. In-game ads in the U.S. only, according to eMarketer, had industry sales of around $ 3 billion last year.
Compared to games, the global markets for other media and entertainment formats are:
Of the 7.8 billion people on the planet, of whom 4.2 billion (53.6%) have an internet connection, 2.69 billion will play video games this year, and Newzoo predicts that number will reach three billion in 2023 . This has broken down the current geographic distribution of players such as:
- 386 million (14%) in Europe
- 377 million (14%) in the Middle East and Africa
- 266 million (10%) in Latin America
- 210 million (8%) in North America