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Next time you ask Alexa about the weather, think about privacy




As long as language assistants are on the rise, privacy should also apply. The market is now saturated with voice assistants from Siri and Google Assistant to the Facebook portal and Amazon Alexa. In January, Amazon announced that more than 100 million Alexa-enabled devices were sold worldwide. And Google boasted that more than 1 billion devices, including Android phones, have incorporated the Google Assistant.

Whether alarm clock, Bluetooth speaker or even microwave voice assistants can be found in virtually every room of a home or office. But more and more people are considering asking Alexa for the daily forecast. According to a recent PwC survey by 38 percent of respondents chose not to buy an intelligent device because "they do not want to hear it all the time [their lives]." In addition, it's 28 percent Respondents "Worried about privacy issues at [their] Data / Security."

In today's tech-centered society, language assistants are not just considered household items, they are also ubiquitous in offices and businesses. 85% [1

9659003] of companies will use voice technology – such as Cortana's voice-activated assistants – to communicate with customers by June 2019. 44 percent of retailers claim to implement IoT devices such as Amazon Alexa and Google Home in stores by December 2019. However, because of the minimal corporate transparency, deployments are much higher for corporate users, with estimates of average violations against data losses the enterprises cost 3.86 million USD .

Ar voice assistants who feed their algorithms or invade your privacy?

Consumers are worried that language assistants are overhearing their conversations – sometimes rightly so. For some, this seems to be a far-fetched concern, but it's closer to reality than you think. Like many consumer electronics and technologies, Voice Assistants are enabled by default. The voice assistant always monitors its action call and does not start recording until you issue a command. These records are stored in the device's app along with other information from your Google or Amazon accounts .

This feature is critical to the machine learning process of language assistants . If your language assistant misses you and gives you feedback, he'll probably understand you next time. However, the technology can make mistakes, and consumers are deliberately careful that this machine learning technology is more than just an instrument for improving privacy.

The fear in these devices is often compounded by sensational stories. For example, Amazon's Alexa once recorded a private conversation with a Portland woman (19659003) and sent it to her husband's co-worker in Seattle. In December Amazon sent 1700 Alexa voice recordings for a data request to the wrong user.

The tech giant stated that these incidents were clearly a misunderstanding of the device, not a hint of a privacy violation Consumers are still concerned about the trustworthiness of language assistants. In terms of security, proof of the few cracks in the system that pose a risk to privacy is often emphasized more than the laundry list of rules that companies use to back up the data. Therefore, it is important for companies to focus on data governance and to make transparent to customers what steps are required to secure their data.

Consumer Data Protection

Data Protection and the Impact of Data Protection on Privacy Laws Cybersecurity is growing around the world, forcing organizations to establish policies for protecting personal information, managing their data and managing their legal responsibilities. In California alone there are more than 25 privacy and data protection laws.

In 2016, the European Union introduced the General Data Protection Regulation (DSGVO), which requires companies to comply with privacy policies and protects individuals' personal information. As data protection becomes a widespread problem, it is not unlikely that the United States will implement similar regulations in the not-too-distant future. With these increased regulations, it will be important for companies to understand the law and comply with new policies.

Currently, the number of companies that agree with GDPR is still very low. In fact, many companies do not put their resources, commitment and priority behind a data protection program. However, efforts to protect privacy are not lost. it will only intensify. If companies can complain with complex regulations such as the EU GDPR, they have a strong model to support new federal or future federal laws.

Fortunately, companies can self-regulate before they receive a governmental order. Self-regulation can take the form of standards and rules for data-related issues such as accessibility and quality. This forms the basis of a data governance program, before it becomes a requirement, and gives companies a competitive advantage when the time is up for compliance, as they have already set up processes to gain consumer confidence and to get.

Language assistants are omnipresent In today's market, and despite some distrust, the privacy risk posed by them remains largely unregulated. As the industry continues to grow, the urge to legislate and prevent threats will only increase. I encourage you to put data governance programs in the forefront of your business conversations, as it supports privacy compliance and added value in your business. And now that you know she listens, consider asking, "Alexa, why should data governance be important?"

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Published March 16, 2019 – 13:30 UTC


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