Have you ever wondered what future Nintendo’s prospects are? I do! The Kyoto-based game maker just held one Investor meetingthat some long-Schedules. While these plans aren’t specific, they provide an interesting look at what to do maybe expect.
Unlike in previous years, the briefing was virtual due to the novel coronavirus pandemic. At the outset, Nintendo President Shuntaro Furukawa said he was not making any new game or hardware announcements, but he did outline the company’s future prospects, including how it will expand its intellectual property.
How first reported In 2017, Nintendo teamed up with Illumination (from Minions Fame) for a Super Mario CG animated film. Worldwide release is planned for 2022. “We have already started several other visual content enhancement projects and are pursuing other opportunities,” said Furukawa.
“In the future, initiatives to expand visual content may not be limited to movies.”
Nintendo also wants to make sure that any IP expansion doesn’t lead to overexposure, poor quality, or anything else that can limit future games.
While digital sales have increased due to covid-19, Nintendo hasn’t given up on physical media. “The percentage of digital sales has stabilized at pre-pandemic levels after physical retailers started reopening overseas,” he said. “We are therefore not assuming that the digital sales that have increased in the first quarter of this fiscal year will continue.” Nintendo sees half of its consumers continue to purchase physical games even while doing so many people are still stay at home.
“While digital versions offer multiple benefits to consumers, a company values unique combinations of software and accessories such as: Nintendo Labo Series and Ring Fit AdventureMoving our business to 100 percent digital is not our top priority, ”he said. “We understand that digital initiatives in terms of improving margins make a huge contribution to our business, but our goal is to maximize the total number of units sold.” That means mef consumers are still buying physical games, Nintendo will continue to sell to She.
“We will continue to deliver our entertainment experiences both digitally and physically in a way that, of course, suits consumer preferences.”
Nintendo will also invest in new technology. Furukawa did not provide examples of specific technologies, but added, “From an investment perspective, it is critical that we carefully select the technologies that are best suited for providing fun.”
“For example,” he continued, “we pay close attention to possible drawbacks, such as when adding more functionality to hardware or services results in a more complicated configuration, hampers or interferes with a positive user experience.” undesirable price. “
Nintendo is looking to expand its integrated hardware-software business linked to Nintendo Account. “Nintendo plans to continue expanding its business with the development of unique integrated hardware-software products,” said Furukawa. “We’re also driving the development of services based on our Nintendo Account program that complement our business.”
“By creating a positive cycle of services and content based on our integrated hardware-software model and our Nintendo Account program, we hope to build positive relationships over the long term and improve our touchpoints with even more consumers.”
All of this is a bit vague, but Furukawa started the briefing and said he would not make any new announcements, so the lack of details that followed should not be unexpected.
However, according to Furukawa, Nintendo will continue to aim for it Create experiences that appeal to people across generations – just as the company has done in the past.