More than 60,000 attendees and over 250 exhibitors and speakers from more than 90 countries are expected to attend the Oracle OpenWorld event in 2019.
The four-day event with over 2,200 training sessions will be held from September 16 to 19 at the Moscone Center in San Francisco, California, USA.
This year, Oracle focuses on digital transformation products and solutions driven by demos and hands-on labs
The main absence at the event will be co-CEO Mark Hurd, who is on health issues Company adopted. His responsibilities are shared by co-CEO Safra Catz and Oracle. Larry Ellison, Founder and Chief Technology Officer.
With global economic instability, the year looks better for the cloud industry as companies move to the cloud to cut costs and improve operational efficiency through the use of artificial intelligence and cognitive technologies.
According to market research firm Gartner, global IT spending in 201
The global market for public cloud services is expected to grow by 17.5% to reach $ 214.3 billion in 2019, down from $ 182.4 billion in 2018,
while SaaS will provide a market in 2019 $ 95 billion, compared to $ 80 billion in 2018, the bulk of cloud spending, which will reach $ 143.7 billion in 2022. [software as a service] applications, so Oracle, a service company rather than a product company, is focusing on IaaS [infrastructure as a service] and next generation autonomous cloud databases.
An autonomous database is a cloud database that eliminates complexity and human error and manages all the administrative tasks associated with database optimization, security, backups, and updates. Tasks traditionally performed by database administrators (DBAs).
According to the Public Cloud Services Tracker from research firm International Data Corporation, in April Oracle won the largest market share among all SaaS enterprise application providers in the world for three consecutive years.  For the fiscal year 2018, the company's application revenue was $ 11 billion, and its co-CEO Hurd said it had reached $ 22 billion by migrating its existing local business to the SaaS platform could be doubled.
Focusing on Autonomous Databases Oracle will release updates to the Oracle 19c database, running both locally and in the cloud, and announce further details of its partnership with Microsoft to improve interoperability between Azure and Oracle IaaS (Oracle Cloud Infrastructure).
"Autonomy is the defining attribute of a Generation 2 cloud," said Ellison.
"The Autonomous Database is the Most Successful New Product in Oracle's History y. We gained more than 500 new customers for autonomous database clouds in the first quarter, and we expect them to more than double in the second quarter Meanwhile, we have more than 2,000 customers paying customers for the autonomous database. "
Next Growth Phase
The US software giant, with decades of database software and technologies and strong corporate penetration, is poised for the next phase of growth at Cloud services.
"Oracle's response to autonomy is critical to managing enterprise-wide security, as companies can be more agile to differentiate and optimize their business well beyond the competition. Richard Smith, Senior Vice President, UKII, ECEMEA and South Clusters for Technology at Oracle.
Oracle's competitors offer the ability to automate scaling and backups. What Oracle offers, however, is an intelligent and self-managing database that eliminates administrative human access with the power of artificial intelligence and machine learning to achieve a high level of automation for routine administrative tasks.
Ora Cle offers two types of autonomous databases – Autonomous Data Warehouse (ADW) and Autonomous Transaction Processing (ATP).
"Autonomous Data Warehouse is a feature that we now see in the cloud. Launching soon, ATP will allow customers to engage with autonomous capabilities and deploy it in a highly scalable environment so customers can scale with their computing needs around transaction processing. "
Based on He said that deep machine learning and artificial intelligence build autonomous abilities on every component of the portfolio.
"Data is the new battlefield, but companies are struggling to keep pace with tight IT budgets, and data volume is growing exponentially," Smith said, adding that Oracle built on the data application portfolio more than four decades ago.
According to KuppingerCole, Oracle was named the world leader in database and big data security this year.