Pandora today released stories, a tool that artists and developers can use to add voice commentary to their own playlists. The Stories contains podcasts with music playlists. This is for artists who add context to an album, or for podcasters to experiment with new storytelling formats. The feature is part of Pandora AMP, the free streaming artist marketing platform that allows creators to do their job.
To kick off, Pandora provided some stories by artists such as John Legend and Daddy Yankee, who tell their listeners their personal stories that lie between their own songs. There is also a Stories playlist called Love Songs That Love Love Songs that contains comments on individual songs like a podcast, but gives access to Pandora's fully licensed music catalog. Pandora hopes the feature will be used by musicians enthusiastic not only by musicians, but also by actors, filmmakers, athletes, celebrities, authors and beyond. Creators interested in stories can sign up and apply to Pandora AMP.
We have combined the storytelling possibilities of podcasts with the musical power of playlists. Pandora Stories ̵1; a new opportunity for artists and artists of all kinds to communicate with their fans in their own words and harness the power of music. More information: https://t.co/k0ek0X8qZ7 pic.twitter.com/BopoAU9ZFU
– Pandora (@pandoramusic) February 26, 2019
Pandora Stories is the latest effort from a streaming Service to provide more podcast offerings for its user base. With the recent acquisitions of Gimlet and Anchor doubling on podcasts, Pandora is experimenting with a new format that gives artists control over how their music can be understood.
Pandora Premium subscribers can now listen to the Stories playlists. while ad-supported and Plus listeners can hear about Premium Access after watching a 30-second ad.