Pandora's redesigned mobile app is now available to all users after its launch in October began to a limited extent. The update adds a new "For You" tab to Pandora's personalization features, giving every Pandora user a completely new user experience and additional station customization and other features. Pandora hopes to be able to compete better with competitors such as Spotify and Apple Music over the coming months.
Personalization has become a major selling point for today's streaming music services. And although Pandora has been a leader in the past thanks to its music genome, thumbs-up and down signal keys, and personalized channels, Spotify has since paid tribute to its swarm of algorithmically updated playlists, led by Discover Weekly Addicted Users Are
This reworked Pandora app is a way for SiriusXM's own company to fight back by highlighting what others do not have.
For example, the new "For You" tab shows you the following: Pandora is a place where exclusive content such as the Pandora Stories music and podcast combos and dozens of SiriusXM talk shows can be seen after the takeover Turning Your Business into Pandora Podcasts Contact Marvel to create a "substantial number" of exclusive podcasts for their service, both scripted and non-scripted, along with live events and more. And there will be many podcasts by Marvel before they are heard elsewhere. These too will be listed on the new "For You" tab.
Other new content for "For You" includes exclusive custom playlists from LeBron James, Rob Gronkowski, Odell Beckham Jr. and Angel McCoughtry; Pandora's annual review feature called Playback 2019; Pandora's Top Thumb Hundred 2019 Playlist; his ten-year retrospective playlist Top Thumb Hundred Songs from 2010-2019; and new content from Drake.
The tab also gives Pandora the opportunity to focus more on its unique personalization features that allow users to listen to music by genre, mood, activity, trends, new releases, and more.  With the update, the Pandora Modes feature will also be available for mobile devices after it was released on the Internet at the beginning of the year. This allows users to customize Pandora Stations by customizing them to play only the most popular songs ("crowd faves"), deep cuts, new releases, and artist tracks. Alternatively, you can set the station to "Discovery" mode. PandoraMode's BlogImage "width =" 416 "height =" 680 "srcset =" https://techcrunch.com/wp-content/uploads/2019/09/PandoraModes_BlogImage.jpg 1600w, https://techcrunch.com/wp-content/uploads/2019/09/PandoraModes_BlogImage.jpg?resize=92,150 92w, https://techcrunch.com/wp-content/uploads/2019/09/PandoraModes_BlogImage.jpg ? resize = 183,300 183w, https://techcrunch.com/wp-content/uploads/2019/09/PandoraModes_BlogImage.jpg?resize=768,1256 768w, https://techcrunch.com/wp-content/uploads/2019 /09/PandoraModes_BlogImage.jpg?resize=416,680 416w, https://techcrunch.com/wp-content/uploads/2019/09/PandoraModes_BlogImage.jpg?resize=31,50 31w "sizes =" (max-width: 416px ) 100vw, 416px "/>
Pandora claims that more than twice the number of users is already engaged in" For You "than the traditional" browse "experience that the tab replaces after launching in October In addition, these Benu deal Three times more with the personalized content they find in "For You" than with the content they find in conventional browsing. Assuming that these metrics are broadly consistent with the introduction of "For You," this could provide a competitive advantage for the Pandora app, something the company needs as user numbers and listening hours shrink.
Pandora closed the third quarter with 63.1 million monthly active users from 68.8 million a year earlier. The number of active users also fell quarterly from 64.9 million at the end of the second quarter. Meanwhile, auditing hours fell from $ 3.59 billion in the third quarter of the prior year to $ 3.32 billion in the third quarter of 2019. Gross profit, however, increased 7% year-on-year to $ 970 million.
The company plans to launch a new brand The campaign starts today and shows the new visual identity and slogan "Life is better with sound". The ads include artists such as Taylor Swift, Dua Lipa, Lizzo, Maren Morris, Normani, Tones & I, Halsey, Little Simz, Post Malone, Snoh Allegra and others. Pandora will also be hosting experiential events, including a Halsey live streaming concert in New York's Times Square and a bigger concert yet to come.
and love, but it looks and feels very different – much better. Focusing on the product, we highlight the personalized on-demand content that Pandora users want but may not know it does, "said Brad Minor, vice president of brand marketing, Creative & Communications at Pandora. "We celebrate our listeners in their daily lives and demonstrate how Pandora has the unique ability to transform any moment by adding just the right soundtrack at just the right time," added Minor.
The For You tab and other features are provided to all users at all levels of the Pandora service, including the free, ad-supported Pandora Plus and Pandora Premium options.