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Star Paul Rudd isn’t a millennium old, but in a new public announcement for New York State, Rudd pulls out every teenage stereotype he can to encourage people to wear face masks. It’s an adorable romp through every word older people think is young and hip, including “bae” and “fam” and “yeet”. But somehow Gen Xer Rudd makes it.
A skateboard-dead Rudd introducing himself as an “actor and certified young person”
“How are you, 26?” Rudd says Cuomo asked. “And I didn’t correct him.” Then comes the onslaught of millennial stereotypes – the worst could be “shoving that into your DMs and twitching”. It’s like someone has fed an AI machine every word the Urban Dictionary has added over the past few years. At some point, he pretends to speak to singer Billie Eilish. Note: it’s not really her.
But the message is simple and towards the end, Rudd’s character collapses in the simplicity of his request.
“Just wear a mask, I shouldn’t have to make fun of it, it’s science!” Rudd Hollers. It is followed by an ingenious poster that reads, “Wear your mask. It’s science. Ugh !!! Brought to you from New York State.”
The PSA cleverly plays off Rudd’s reputation for looking much younger than his 51 years. When Rudd turned 50 in April 2019, social media posts were publishedwhere he found the fountain of youth.
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