Home / LifeStyle / PayTM has returned to the Play Store – but the battle is far from over

PayTM has returned to the Play Store – but the battle is far from over



India’s dominant digital payment app, PayTM, was suddenly exited from the Google Play Store last Friday, sparking speculation about government crackdown on China-backed apps. However, it turned out to be an independent action by Google, based on its own anti-gambling policy.

For PayTM, backed by Ant Group and Softbank and currently ranked as India’s highest rated startup, this couldn’t have been worse. Because they signed cricket icon Sachin Tendulkar as a brand ambassador for a fantasy cricket game in preparation for the IPL cricket tournament that began September 19th.




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