During NBCUniversal will launch its Peacock streaming service tomorrow with support for a variety of platforms (including iOS and Android devices, Apple TV, Chromecast and Xbox One). Two big names are missing from the list – the two largest connected TV platforms, Roku and Amazon Fire TELEVISION.
If that sounds familiar to you, WarnerMedia’s HBO Max skipped both platforms in a similar way. At that time, WarnerMedia merely said: “We are looking forward to entering into agreements with the few outstanding sales partners.” Almost two months later, however, no agreements were announced.
Roku is not mentioned in today̵
On Amazon Fire TV, CNBC reported that NBCUniversal Peacock doesn’t want to Inclusion on Amazon Channels, where Amazon would receive a reduction in new subscriptions and collect credit card information and other user data. (WarnerMedia is reportedly ready to include HBO Max on Amazon Channels, but does not want content to appear in Amazon Prime Video.)
At Roku, the obvious problem is advertising. The smart TV platform has increasingly focused on the advertising business, so companies apparently couldn’t agree on how much Peacock’s advertising inventory Roku could sell.
Since large media companies see streaming not only as new behavior, but also as a way to get direct access to wallets, inboxes, and viewer data, it should come as no surprise that platforms that hope to do so there is equal access to friction losses. In the meantime, Fire TV and Roku owners will have to wait for the companies to resolve their differences.