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'Privacy matters' in Apple's latest iPhone ad



Privacy has always been a big part of Apple's marketing pitch, and the company is bringing that point home once again to its latest iPhone ad, which boldly declares "Privacy. That's iPhone, "via MacRumors .

"If privacy matters in your life, it should be on the phone your life is on," says the commercial, as it flips through a wide range of privacy-related scenarios, including "keep out" signs, people avoiding eavesdroppers at diners, window locks, curtains, and padlocks.

It's a similar approach to the massive billboard that Apple bought at CES 201

9 earlier this year, declaring" What happens on your iPhone, staying on your iPhone, "in a veiled shot at competitors like Google that were presenting just across the street.

Of course there's the timing of Apple's new privacy-focused ad push to consider – just a few weeks after the news broke through a huge FaceTime bug that would allow anyone to listen in on Apple's platform. The incident has since been patched, but it is undeniably a black eye for the company, one that seems to be pending.


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