Privacy has always been a big part of Apple's marketing pitch, and the company is bringing that point home once again to its latest iPhone ad, which boldly declares "Privacy. That's iPhone, "via MacRumors .
"If privacy matters in your life, it should be on the phone your life is on," says the commercial, as it flips through a wide range of privacy-related scenarios, including "keep out" signs, people avoiding eavesdroppers at diners, window locks, curtains, and padlocks.
It's a similar approach to the massive billboard that Apple bought at CES 201
Of course there's the timing of Apple's new privacy-focused ad push to consider – just a few weeks after the news broke through a huge FaceTime bug that would allow anyone to listen in on Apple's platform. The incident has since been patched, but it is undeniably a black eye for the company, one that seems to be pending.