Sony seems to be accelerating the first wave of PS5 shipments to meet demand this holiday season.
As Niko Partners analyst Daniel Ahmad explained TwitterSony now uses air freight as opposed to ocean freight to ship some PS5 systems to the US. Citing Jerry Tai, head of Delta Air Cargo, Ahmad claims that 60 flights (or 60 planes as booking details are unclear) will be operated on PS5 systems in October.
“The information for this comes from Delta, which means they don’t know about Sony’s plans or communicate with other airlines / ocean carriers,” he adds. “The above is unlikely to cover all broadcasts / channels. It̵
Air freight deliveries are considerably more expensive than sea freight deliveries. As a result, Sony will likely only air some of its PS5 shipments in the first quarter. Shipments undoubtedly come by boat too, so arriving early for air shipments will help keep the PS5 in stock while shipments arrive at the seaside. We don’t know the exact numbers, and this particular broadcast is only relevant to the US and US / or North America, but given the manufacturing challenges Sony and other hardware companies have faced this year, this is a reasonable estimate of the business plan.
This isn’t the first time PS5 shipping schedules have been released. Earlier this yearBloomberg reported that Sony doubled PS5 production to address logistical issues caused by the coronavirus pandemic. At the time, Ahmad himself speculates that Sony may turn to air freight to store earlier deliveries earlier. Obviously, Sony decided that a well-stocked launch was worth the extra shipping cost.
Big PS5 news comes this week. Here are ours PS5 September shows predictions.