Rabbit reminds us all that it's fun to watch your favorite shows with your friends. And there are more ways you can do it anytime, anywhere, even when you're not physically together.
Rabbit wants TV and movies to become more social. Launched in 2015, it has grown on both mobile and web platforms. Today, it adds a number of new features, such as real-time or time-shifted ads.
Amanda Richardson, who joined the company in August, received a baby in September.
In a statement, Richardson said, "Rabbit & # 39; s ability to view any video content simultaneously with anyone around the world is unsurpassed. People love Rabbit – we have 3.6 million assets per month and 2-3 times more growth per year, all without any marketing spend.
"The future of all content is social and this update is just the next step world will consume content. We think users will love how these new features make it even easier to see something with everyone, and I look forward to more features, platforms and partnerships that we will tackle next year.
How it works. You can invite your friends to a group that you've turned into Rabbit. It's like an online living room. The shows you love play in sync for all, regardless of whether you focus on the new season of Strange Things or watch the latest from Rhett & Link on YouTube. Everyone can talk about it with onscreen text, GIFs or even live video or audio reactions.
Rabbit adds updates to groups. Almost everything is seen on Rabbit among people who are already friends. These updates make that better.
The company gets all your groups going. Your conversations can grow and unfold as each of your friend groups displays more and more shows. You can be part of any group you want, which means you can see different shows with your high school friends, college friends or other sci-fi fans. By setting up different groups, these different conversations stay in the right place.
Attendance notifications inform your friends when they watch something live, in case they come by and want to watch with you.
Multiple shows can be added to the group. Now your friends can use the same group to see all kinds of shows and talk about whether it's a YouTube show, a streaming series or a classic sitcom. Rabbit's technology even supports the possibility that every friend in the group can watch their own show at the same time.
Rabbit also gives people more flexibility when they can watch. Not only does Rabbit give you the ability to sync with your friends, it also allows you to catch up whenever you can (asynchronously with your friends' schedules).
Also Rabbit has been redesigned and restructured some of the key features to help you get what you want faster. It's easier to set up groups and navigate them so you can watch them directly with your friends. You can also search all subscription services at the same time. If you want to see This Is Us but do not know where to find it, you can search now.
Today everything runs on iOS and Android. Further updates will be displayed later in the web version. Rabbit users watch an average of 12.5 hours a month, and the most active users watch 28.5 hours a month.
"Rabbit puts social television back on TV," said Jeremy Levine, Rabbit board member and partner at Bessemer Venture Partners, in a statement. "They solved the big technical challenge of providing a perfectly synchronized viewing experience to friends who are watching over the Internet together. Even a one-second delay can ruin the excitement of a critical sports game or the punchline of a joke. That's why what Rabbit builds is so exciting. They have found a reliable, scalable way to stream perfectly in sync, regardless of whether users are watching from other shores or from around the world.
Rabbit has 30 employees and moves to San Burlingame from San Mateo, California.