Gaming platform Roblox, The company, which has seen an increase in usage due to the coronavirus pandemic, now has over 150 million active users per month, up from 115 million announced in February before the U.S. shelter-in-place orders came into effect occurred. The company also said that its developer community is on track to make over $ 250 million in 2020, compared to $ 110 million it had earned last year.
These metrics and other corporate news were released this weekend at the RDC, Roblox’s annual developer conference, which was practically the first time due to the COVID 19 pandemic.
Of course, Roblox does not build the games that run on its platform. Instead, it offers the platform on which developers can build, similar to the App Store. Many of the most popular games are free and monetized as players spend on in-game items with virtual money called Robux. Some of the company̵
However, thanks to the pandemic, these game milestones have increased significantly in size.
In the first half of the year, the Roblox game Adopt Me! reached 1.615 million concurrent users and over 10 billion visits. A new game called Piggy, launched in January 2020, now has over 5 billion games. Jailbreak reached more than 500,000 concurrent users during a live event in April 2020.
There are now a total of 345,000 developers on the Roblox platform monetizing their games, and more than half of Robux catalog spending is now spent on UGC (User Generated Content) elements in less than 12 months after the UGC catalog Program started.
The more than doubling Roblox developer revenue year over year is related to a combination of factors, including the platform’s growing game catalog, new development tools, international expansions, and of course a pandemic that has kept kids away from home and forcing friends online to go to connect.
However, a notable factor in the higher developer earnings was Roblox’s recent introduction of premium payouts, which pay developers based on how long premium subscribers spend in their game. This system, which was launched early this spring, earned developers $ 2 million in June 2020 under this program alone.
During the RDC event, Roblox also explained its plans for advanced developer tools and platform updates. This includes new collaboration tools for larger development teams that allow developers to give team members and contractors permission to work only on a specific part of their game. A talent marketplace will also be established by the end of the year, where developers can find people and resources to help develop games.
Roblox also announced that it will introduce automatic machine translation for all supported languages, including Brazilian Portuguese, English, French, German, Japanese, Korean, Simplified and Traditional Chinese, and Spanish. This feature makes it easier for developers to reach international users with localized versions of their games.
Later that summer, Roblox announced that it was launching Developer Events, a new service that will help developers find themselves in their local communities. These events are initially held virtually, but will proceed to personal events if it is certain.
The company also signed its first music label partnership with Monstercat, an indie label for electronic music known for working with game titles and artists like Marshmello and Vicetone. The partnership initially produced 51 titles that developers can use in their games for free. This includes songs from various EDM genres such as drum & bass, synthwave, electro, chillout, electronic, breaks, future bass and more. More tracks will be added over time, says Roblox.
“The performance of our developer community has exceeded even our highest expectations. I am incredibly impressed with the unique and creative experiences that are made on the Roblox platform, ”said David Baszucki, founder and CEO of Roblox. “Our focus is to provide developers with the tools and resources they need to realize their vision, build bigger, more complex, and more realistic experiences, and build the metaverse together.”
Roblox raised an additional $ 150 million in Series G funds, led by Andreessen Horowitz’s late-stage risk fund just before the COVID-19 health crisis hit the U.S., and valued the business at $ 4 billion. Roblox had previously worked on expanding its platform outside of the United States and China through a strategic partnership with Tencent that focused on bringing its coding curriculum to the region, including additional support for Chinese languages. With the additional funding, Roblox said it plans to promote its expansion effects and expand more tools and its developer ecosystem.