Roku's ad-supported Free Streaming Channel is being expanded. No, not more platforms – that's what it has already done. Rather, it extends its content range. While offering free-to-stream movies and news in front of the channel, the company will now offer live and linear sports and entertainment content.
From the beginning of this year, The Roku Channel added live news from ABC News, Cheddar, Newsmax, Newsy, People TV, Yahoo, and most recently The Young Turks of the TYT Network.
It will now add entertainment content from partners such as TMZ, AFV, FailArmy, People Are Awesome, Pet Collective and more. As with the other offerings of the channel, no subscription is required for any of these streams.
Meanwhile, the channel will also stream live sports events from the Adventure Sports Network, COMBT GO, EDGEsport, Stadium and Wham Network
The gains followed Roku's third-quarter earnings, in which the company met Wall St Hardware outperformed, but platform revenues declined ̵
The company has been trying to move apart from the fact that it is just a manufacturer of hardware devices that can sell TVs and stream players to boost its platform business and advertising revenue. A key element of this strategy is The Roku Channel, which makes Roku's platform accessible to a wider audience and enables the company to sell ads against content.
The plan may work in the long run, but it takes time to grow so it seems.
However, with 23.8 million active users, Roku reported an increasing number of users streaming 6.2 billion hours per quarter. That was above the expectations of 23.1 million users and 5.8 billion hours.