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Roku's free ad-financed channel starts in the UK

Streaming device maker Roku has launched its free ad-supported Roku channel in the UK, which provides access to over 10,000 films, TV shows and documentaries at a time when home entertainment is in high demand.

The Roku channel can be accessed on Roku devices. Thanks to exclusive partnerships in the UK, you can now use TV sticks and Sky Q set-top boxes via the special Roku app.

If you can search content with ads, there are many British dishes you can get stuck in, including Fifth Gear, Skins, Get Carter, and The Wicker Man. There are no login requirements or profiles to set up when you start the app. Getting started is pretty easy.

"With The Roku Channel, we're making it easy for consumers to find great free entertainment and add value for Roku users who are now TV owners and Sky Q customers," said Rob Holmes, vice president of programming at Roku.

"Ad-financed television is one of the fastest growing categories on our platform, and we're excited to meet consumer demand for free TV."

Since its launch in the U.S. in 2017, the Roku channel has been browser-based Web player, live news, a dedicated area for kids and families, and an option to subscribe to premium content providers such as Showtime and HBO added.

Of these, only the section for children and families is currently available in the UK. However, the British version of the Roku channel offers over 40 content partners, including Hollywood studios like Lionsgate and Sony Pictures Television. More publishers are expected to join in the future.

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