Review site Rotten Tomatoes is undergoing some changes, leading many to believe it's responding to the recent controversy over the site's Captain Marvel page. But Paul Yanover, president of Fandango, who owns the site, told CNET that's not the whole story.
In case you were snapped away by Thanos in Avengers: Infinity War, and thus missed the recent controversy , here's a recap. Captain Marvel dubbed "review-bombing." Brie Larson.
"The changes are not just a reaction to, 'Oh, gee, there's some noise,'" Yanover told me. Yes, some adjustments are aimed at what he calls "noise reduction," when high-profile films like Captain Marvel or Star Wars movies attract trolls with agendas.
Larson drew fire in part for telling Marie Claire magazine that she was "overwhelmingly white male." After that was confirmed by a USC study, she said, "moving forward, I decided to make sure my press days were more inclusive."
Larson later told FOX 5 in Washington, DC, that she was not trying to take away access, only to create more of it.
"What I ' m looking for is to bring more seats to the table, "Larson said.
"Larson has made it clear …" (19659006) "Larson has made it clear …" I do not need to attend this movie, "read one comment left on Rotten Tomatoes before the changes. Another wrote, "I somehow feel that (the Captain Marvel Skrull characters) are not the enemy, but that I am, since Brie (Larson) has been careful to state she does not want to type like me."
"What are you doing?"
Going forward, users will no longer be able to comment on film before it comes out. That's just one of several changes announced.
"We're disabling the comment on a movie's release date," the post reports , "Unfortunately, we have seen an uptick in non-constructive input, sometimes bordering on trolling, which we believe is a disservice to our general readership."  Now playing: Watch this:
Captain Marvel: What you need to know
The Social media response was not unexpected.
"We knew people would (say), 'Wait, wait, what changes?'" Yanover said.
Rumors began to spread. Someone wrote on social media that the movies were made by Disney to try and protect its films. Others said that Rotten Tomatoes is owned by Disney or Marvel. CNN reported in 2016.
Yanover, too, has seen those social media reports claiming to be a secret [absolute]
"None of (the site is) owned by Disney," he said, noting that the idea that there was "some predestined arrangement between ourselves and Disney is completely untrue."
The changes apply Disney, or Universal, or Warner Bros. films, and Yanover this is not possible review.
"When the movie's available, (reviewers) can write, "he said.
"I do not want to use this as a political platform," he said.
I asked Yanover why the site ever allowed users to "review" a movie before it came out in the first place. He notes that the site turns 21 years old in 2019, and credits that option to "earnest desire to capture fan anticipation."
Want To See Score Score What did confusing, Yanover said, in part because the film opened, the Want To See, the Audience Percentage score
The site is quiet.
The site is quiet, but you can see it on the Marvel page, for example – – but it's been moved and made visually different from the Audience Score and Tomato Meter options. And it's no longer expressed in a percentage, but as an absolute number.
Those who react when making make changes, be warned: Rotten Tomatoes is not done yet. Additional changes to the site's reviewing and filtering systems may be later.
Rotten Tomatoes may even tie in to the Fandango ticket-purchasing system, which does not even offer a ticket to that movie. It's not unlike how Amazon notes when a book is written by a verified purchaser of the book. And readers may read as one.
Yanover knows the possible changes are not possible, but the updates are a work in progress.
"This is not the end, this is the beginning," he said. "We know that (Rotten Tomatoes) is a highly visible product, and we're committed to being really good stewards."