We have come to a point, as a culture, in which we can predict some things with absolute certainty. Disney will cash away every cent from its animated library with live action deposits. The Oscars will be split. And the advertising for Ryan Reynolds projects will have a certainty with big eyes, which is both ridiculous and refreshing. On Monday, the actor tweeted an alleged behind-the-scenes clip about his preparations to pronounce the Pokémon Pikachu in the upcoming film Detective Pikachu . Reynolds' solemn description of his methodical process – including renouncing his own children because Pikachu is not a parent ̵
"Action is behavior." truthfully under imaginary circumstances "- Sanford Meisner. Point is, there's a new Detective Pikachu Trailer tomorrow. pic.twitter.com/g9dRTOJHL1
– Ryan Reynolds (@VancityReynolds) February 25, 2019
This approach is the straightforward faux-sincerity, the absurdism, the presentation of Reynolds The actor as a character who is deeply involved in his work – are all known from the many viral marketing stunts and commercials that led to his Deadpool films. It's a personal brand that Reynolds develops, and though she's a perfect fit for Deadpool – a meta-character who breaks the fourth wall to speak with his audience, and is sometimes canonically aware that he's a comic character – he feels a little strange. Detective Pikachu . On the other hand, it's a welcome break from live-action Pokémon and raging internet horror on live-action Pokémon. (This will be updated tomorrow when the new trailer for the movie fails.)
Branding himself as an absurdistill has certainly helped Reynolds personally by giving the same tone to other ads, including spots for his own gin line, which, according to this ad, is made by spraying oranges with their own tears and apologizes personally to each juniper berry used in the brewing process. As personal brands go, it's one of the more recognizable and accessible ones. And now that his real wife Blake Lively is involved – in the video Detective Pikachu she delivers a kind of "Ron Howard in Arrested Development " perspective on what Reynolds says – The brand is expanding , Maybe we can tie the two into political ads to liven up the race for the 2020 presidential election, which is unfortunately already up and running.