As people increasingly use their mobile phones and other devices for shopping, it has become imperative for vendors to improve the shopping experience and make it as easy as possible due to the small footprint. One way to do this is to use artificial intelligence. Salesforce today announced some APIs with improved AI designed to engage us as buyers.
For starters, the company wants to continue shopping. That means providing a smart referral engine. If you have been looking for a particular jacket, you may like these similar models or this scarf and gloves. This is pretty easy for shopping experiences, but Salesforce did not stop there. Developers can embed this ability to recommend products in any app, be it maps, social networks or mobile devices.
This means that shopping recommendations can appear anywhere where developers think it makes sense, as in your map app. Whether consumers view this as a positive thing, Salesforce says, adding intelligence to the shopping experience increases sales by as much as 7 to 1
The company also wants to make shopping easy. Instead of doing a long, multi-faceted search, as was customary in the past – shoes, men's shoes, sneakers, red – you can make a picture of a sneaker (or something you like) and the visual search algorithm should recognize that based on this picture. This reduces data entry for users, which is usually painful on the mobile device, though simplified with checkboxes.
Salesforce also offers Inventory as a service, which allows shoppers to know exactly where the desired item is located in the world. Shopping at the store that day will tell you where the store is on a map and could even embed it in your ride-on app to pinpoint where you want to go. The idea is to create this seamless experience between consumer desire and purchase.
Finally, Salesforce has added a few extras that make developers happy, including the ability to search the Salesforce API library and find the ones that make the most sense for them. This includes code snippets to get started. It does not seem to be a big deal, but as Salesforce-sized companies are increasing their API capabilities (especially when taking on Mulesoft), it's harder to know what's available. The company has also created a sandbox feature that allows developers to safely experiment and develop features using these APIs.
Commerce Cloud is based on Demandware, the company that acquired Salesforce two years ago for $ 2.8 billion. The information platform of Salesforce is called Einstein. In fact, despite trying to personalize the technology, it's about bringing artificial intelligence to the entire Salesforce platform, as is the case with today's API announcements.