Salesforce announced this morning that customers who subscribe to Einstein Vision & Language services from June onwards in June will have access to named entity recognition. This means that sales reps can access the recently launched Einstein Voice Assistant and Einstein Bots to update fields in customer relationship management forms. For example, if an employee says, "Update the store size to $ 500,000," natural entity detection recognizes that "$ 500,000" is a "money" entity and changes the corresponding "Amount of Business" field to "500,000." U.S. dollar".
As Zineb Laraki, Salesforce product manager for Einstein Vision & Language, stated in a blog post that the recognition of named entities is similar to word classification in that users use words in predefined categories (e.g. name, organization, date, Phone number and website) can identify address). For example, if the new version of the Einstein Bots platform encounters the phrase "Please change my delivery address to 9 Cloud St, Cumulonimbus, CA 90260", it can be understood by recognizing named entities that "9 Cloud St, Cumulonimbus, CA. 90260 ”is a“ Location ”entity and updates the“ Delivery Address ”field accordingly.
It is worth noting that most major cloud-hosted natural language services already support named entity recognition. With Amazon Comprehend, a service that uses AI to gain insights from text relationships and recognize them, customers can train AI models on up to 1
However, Laraki notes that Salesforce does not necessarily aim to create the world's best natural language processing engine. The idea is rather to tailor Einstein Vision & Language to the needs of customer relationship management and Salesforce customers. “This goal is very specific. We are focused on solving problems in a way that adds value to our customers, ”said Laraki, noting that named entity discovery will also be available for Salesforce Mobile and Salesforce Service Cloud. "We are working on customizing features and models so that we can offer our customers world-class Einstein solutions."
Salesforce introduced a number of natural language processing services at its annual Dreamforce conference in San Francisco last year. One of them was a product called Service Cloud Voice that embeds telephony in Service Cloud. In addition, Salesforce launched a toolkit for developing voice applications called Einstein Voice Skills and a revised Einstein Voice Assistant, the virtual assistant that is integrated into every app based on Salesforce Customer 360.