If there is no doubt about how serious Samsung is celebrating the 10th anniversary of its Galaxy Android smartphone line, the company today released a press release celebrating the Paris Center's takeover of large billboards featuring the next stage of development promise shown on February 20. The Korean company celebrates its national heritage by printing two designs in its native alphabet, Hangul. One reads "the future unfold" and the other only "20 February". Beyond the Expected Launch of the Galaxy S10 In a month's time, February 20's Galaxy Unpacked event appears to be more of the foldable tablet phone hybrid that Samsung released late last year.
This Marketing Effort A full month and a week before the actual event is as much a declaration of intent as a reminder of Samsung's vast reach and resources. The most exciting developments in the smartphone sector in recent years, Samsung had not been particularly busy – Google has upgraded the expectations of mobile cameras with the pixel, Apple perfected the gesture-based interface and Chinese competitors such as Huawei, Oppo and Vivo was the first provider of new technologies like in-display fingerprint readers.
Samsung, which has not made much progress since the Galaxy S7 in 2016, hopes to build its reputation as a technology leader with the new S10 and a foldable device that has awakened the imagination and anticipation of many people.