This means that Shopify retailers have access to distribution on Pinterest as well as reporting and results tracking. What’s important is that it’s a free service, so indie sellers and big brands alike can get organic advertising without spending a penny. Of course there is also a paid option, with which retailers can advertise their pins as paid ads and bring customers directly to their brand’s online shop. But Pinterest shoppers are generally pretty savvy and could probably find their own way there anyway, which makes this a really useful feature for everyone ̵
This is the latest push for Pinterest to push shopping on its platform. Just last month, it was easier for winners to buy what they see, while last year saw an explosion in the company’s activities, including shop-focused lens updates, an updated view of digital storefronts, and the former Walmart CTO Jeremy King as Head of Technology. No doubt other initiatives are in preparation.
The Shopify Pinterest app is now available to merchants in the U.S. and Canada, and will appear in countries where Pinterest ads are available in the coming weeks – including Australia, the UK, France, Germany, Italy, and Spain.