Changing your integration approach can reduce time to market and increase sales
The concept of a developer The portal is intended to provide the necessary technical information to configure and manage the communication between an API and internal and external systems. It was not originally intended as a business-generating tool for companies that take over them. Rather, it was an interface between APIs, SDKs and other digital tools and their administrators.
However, over time, many elements of the developer portal have created friction for the partners and increased costs for the company providing the data via APIs.
An alternative option for replacing a developer portal is a Hybrid Integration Platform (HIP), a simple system interconnection solution that has the potential to generate more business by coupling ecosystems directly, efficiently and at lower cost.
Fixed potential issues with the developer portal
The main source of friction within a developer portal is the time it takes to build and support. Very often integration is delayed because the company providing the API is waiting for support from the people they work with.
To meet consumer demand at different levels of maturity, companies that deployed APIs later realized that they needed to provide more data, new business cases, and different mappings and transformations.
Once the portal and APIs have adapted to the system, three key factors are required to ensure a good user experience in the developer portal:
- Complete and user-friendly documentation.
- Actionable and effective solution options.
- Fast reaction time.
Isolated and segregated business challenges often make developer portals difficult to implement. To avoid such challenges, you should answer these questions before the implementation process takes place:
- How can you ensure that the company benefits from connecting with partners, suppliers and customers?
- Is it possible to become more efficient, have lower integration costs and improve the implementation and roll-out times for technological solutions?
- How is innovation activated when previously unavailable data and services are made available internally?
When approaching systems integration, it is important to first develop a solution that takes business results into account before simplifying or eliminating technical problems. Fixing predicted problems before they become problems only wastes time and takes focus away from the goal of making your business more efficient and profitable. Often, however, we see the opposite: companies spend too much time fixing problems before they even occur.