At the company’s virtual launch event on Tuesday, CEO Tim Cook briefly presented Singapore’s wellness initiative. Singapore’s nearly 6 million residents can earn rewards worth up to S $ 380 (approximately $ 280, £ 220, or AU $ 390) for healthy activities such as meditation, yoga, and swimming.
The two-year health program is based on the Apple Watch and an iPhone app called LumiHealth, which manages a personalized wellness program. Residents need access to both in order to participate in the national health initiative, which starts in October. Participation is voluntary.
The LumiHealth initiative is the first of its kind, according to Apple, as a national government offers its citizens financial rewards for adopting healthy habits over a two-year period.
Not only does the app achieve fitness goals, but it also encourages people to make better eating habits, improve their sleeping habits, and participate in public health activities such as vaccination. It is possible that the app is encouraging people to get oneVaccine as soon as one becomes available.
“Even as we all face the challenges of COVID-19 around the world, we must keep investing in our future,” said Heng Swee Keat, Singapore’s Deputy Prime Minister. “This partnership between Singapore and Apple will enable Singaporeans to lead healthier lives, but just as importantly, it will provide valuable insights to improve the health of people around the world.”
Apple and Singapore made it clear that the LumiHealth app was designed with “privacy and user security at the center”. According to Apple, all user data is encrypted and stored securely and not passed on for marketing purposes. Developed in collaboration with a team of fitness and health professionals, the LumiHealth app is the result of the Singapore government’s “seeking proposals from international health and technology companies to improve the lives and health of their populations,” according to a statement from Apple.
Singapore has built a reputation for being a tech-savvy nation. Among a number of other technology-driven initiatives, it was one of the first to ato mitigate the spread of the novel coronavirus.
In addition to working with the Singapore government, Apple also announced new iPads, the Apple Watch 6 and a Watch SE.