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Home / Innovative / Sling TV's growth is slowing dramatically in light of the HBO dispute and increasing competition

Sling TV's growth is slowing dramatically in light of the HBO dispute and increasing competition



The cheapest Internet TV streaming service Sling TV is not attracting new subscribers, as it used to. Yesterday, the parent company Dish announced that Sling TV had gained only 26,000 new subscribers in the third quarter of 2018 and confirmed that the service had "drawn fewer" customers compared to its performance in previous quarters. (Sling TV had 41,000 new subscribers in the second quarter and 91,000 new subscribers in the first quarter.) In the year-ago quarter, subscribers' subscriptions totaled 240,000.

One possible reason for slow growth is quite simple: the price. As early as June, Sling TV raised the price of its Orange basic subscription from $ 1

9.99 to $ 25. Five dollars does not seem to be much, but it's important for customers who use these streaming TV services to save as much as possible compared to traditional cables.

But the small price increase is not the only thing that has frustrated Sling TV customers. Dish is in a stalemate with WarnerMedia, which has resulted in HBO and Cinemax being abruptly removed from service. Both networks went dark on November 1st. Both sides could not agree on a new distribution contract, which meant that HBO / Cinemax was taken for the first time since 40 years from the satellite program of Dish. Univision has canceled its channels due to a similar dispute in Sling TV's carriage, a change that Dish calls "potentially permanent" gift cards, discounts on Roku devices, free trials.

Sling TV is not alone in slow growth. As noted by Bloomberg AT & T's DirecTV Now only gained 49,000 subscribers in the last quarter, compared to an increase of 342,000 customers in the previous quarter. CEO John Donovan said consumers "seasonally shop for shows" and "jump from promotion to promotion and really turn in the industry between us, Hulu Live, [and] YouTube TV." This month AT & T will hire a $ 15 credit towards DirecTV Well, there have been customers who have subscribed to the company's base as an unlimited smartphone plan. (People who already have this discount keep it.)

These last two services seem to be better than Sling TV and DirecTV Now right now. YouTube TV – currently the best in terms of user experience – has gained 100,000 new customers over the past two quarters, analyst Vijay Jayant Bloomberg said. Hulu with live TV achieved even better results with 175,000 new viewers.

As Donovan has indicated, none of these services require customers to sign contracts or long-term commitments. Therefore, it is very easy to use one of them when there is a sudden channel shake-up or price hike and immediately switch to another one.


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