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Snapchat’s latest custom lenses are designed for dance videos



Snap has updated its Lens Studio platform to allow artists and developers to create custom lenses – the company’s term for AR experiences – that leverage full body tracking. The maker of Snapchat has created two templates, full body triggers and full body attachments, which can produce different effects depending on what the user is doing within the framework. As explained in a tutorial video, this includes switching virtual objects, playing short pieces of animation and particle bursts. Previously, developers were able to track eight points on the torso using a skeleton template. The new templates can now monitor 1

8 points, including the user’s knees and ankles.

There is an obvious use for these new developer tools: dance videos. The genre has always been popular on various social platforms such as YouTube and Instagram. The monumental rise of TikTok and the ongoing coronavirus pandemic that has forced many to stay inside and find new ways to entertain themselves have encouraged people to create even more body grooving clips. So it’s no wonder that Snapchat wants to support the trend with new artist and developer tools. If you don’t want to download and learn Lens Studio, fear not: Snapchat has already released four developer-made lenses – Star Burst, Be You, Alone, and Be Happy – that you can try right now on the app.


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