Prior to the entry of Spotify into the Indian market, the streaming service announced this morning a global content deal with a leading Indian film and music company, the T-Series, with which access to the entire Indian song of the T-Series is possible catalog. These include Bollywood and regional movie soundtracks as well as other non-filmmaking and emerging artist content.
In total, the catalog comprises over 160,000 songs and is available to Spotify listeners from today.
The deal It is rumored that he has been in the works for some time, as Spotify has been negotiating with top Indian labels such as T-Series and Times Music, Eros Music and Zee Music to launch the local content catalog before launching to expand in India.
In November, T-Series CEO Bhushan Kumar confirmed that a deal with Spotify was in the final stages.
said today in a statement. "We are confident that together we will be able to enter new markets and spread the love of Indian music far and wide."
Working with labels is not the only way Spotify prepares for its Indian debut. Last summer, she launched an Indian music hub called Desi, which now counts over 930,000 followers and contains its own playlist, Desi Hits.
The Indian market will not be as easy for Spotify as it wants To be against local players, including Gaana, which has over 80 million users, alongside Saavn, Wynk and the worldwide music services of Apple, Amazon and Google
Getting a foothold, however, is the reason for Spotify's continued international growth
Spotify today has grown to more than 200 million monthly users worldwide before launching in India, but is not profitable. (Beyond that brief moment, thanks to a tax benefit, this was the case.)
Although the company is not yet operational in India, Spotify says over 4 million users now regularly listen to Indian music in the service. There are also an estimated 30 million Indians living overseas, including in markets where Spotify operates, such as the US, Mexico, Brazil, the UK and Germany, says Spotify.
The company is expected to start in India in the first half of the year. We understand that the 201
"One of the ways Spotify has revolutionized music discovery is the ability to connect millions of fans to the best musicians and artists from around the world in one world. That was not possible before streaming," said Paul Smith , Director, International Licensing Director at Spotify, in a statement. "Today's deal with the T-Series significantly strengthens our Indian music catalog and brings Bollywood to more than 200 million Spotify users worldwide. Spotify's T-Series is very significant and demonstrates our commitment to delivering the best music to our users, "he added.