After a painful long wait, the music streaming service Spotify has finally been launched in India. As we noted last night, the company has quietly introduced premium plans for the country totaling Rs 119 (US $ 1.67) per month. The service is available on Android, iOS and the Internet.
The company said that for people who use the free pet, each song can be played on demand, while people in other countries can only hear songs in shuffle mode in free mode. In addition, multilingual recommendations and specially curated playlists were created for listeners in the country. The streaming service also offers a free 30-day trial of premium services.
"With Spotify's growth, our goal is to bring together millions of artists and billions of fans across all countries and backgrounds," says Daniel Ek of Spotify Founder and CEO. "India has an incredibly rich musical culture. In order to best serve this market, we offer a tailor-made experience. Spotify not only brings Indian artists all over the world, but we also bring the music to the whole world fans all over India.
You can visit the Spotify website or download their iOS or Android app to subscribe to the service
It's worth noting that when we kicked the tires on Spotify in India, we heard songs from well-known companies Missing artists like Linkin Park and Ed Sheeran; This could be due to where Spotify with Warner Bros Music continues on distribution contracts for India. It is likely that the problem will be resolved soon, but until then you may want to stop the setting of your other streaming service.
Spotify is now able to compete with millions of users of streaming music services in a rapidly growing market with already around 150 million, including Apple Music Google Play Music and local, carrier-supported players like Airtel Wynk and JioSaavn , There are also other established companies such as Gaana and Hungama. Spotify has to pull out all the stops in order to penetrate the noise and to influence the country. It will be interesting to follow his efforts to attract fans throughout India over the coming months.