SteelSeries strives to improve its audio tools. To achieve this, the company acquires the gaming audio engineering company A-Volute. The two companies did not disclose the details of the transaction, which they are expected to complete by the end of spring. This acquisition enables SteelSeries to add additional functionality to its popular SteelSeries Engine for gamers audio software platform. And that could help him sell more gaming headsets, which is one of his core products.
Tuyen Pham, A-Volute's chief executive officer, and his team have developed Nahimic audio technologies for games for years. Nahimic's processing algorithms break down and present an audio signal in a way that provides the player with the greatest possible clarity and data. Companies like MSI and Gigabyte are already implementing Nahimic in some of their products.
"With our award-winning innovations that redefined the gaming audio experience and our world-class SteelSeries engine software that brings A-Volute to the product industry, the SteelSeries family seemed a natural fit," said Ehtisham Rabbani, CEO of SteelSeries. “And we are very happy to partner with Tuyen and his team. With their excellent audio software, they help us to further improve the audio experience of players. “
A-Volute also developed tools like the Sonic Mapper that show the direction from which a sound is coming. This can give players a significant advantage in competitive games. And this type of technology can now help make SteelSeries Engine software stand out from the competition.
"We are very excited to join the SteelSeries team," said Pham. "Our focus has always been to create great audio experiences and we couldn't think of a better partner than SteelSeries."
SteelSeries sells headsets like the Arctis, but this is a crowded market due to its high margins. A deal like this could help keep SteelSeries competitive.