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Swatch accuses Samsung of copying his dials

The Swatch Group is now demanding a lawsuit seeking $ 100 million in compensation for Reuters, according to . It also accuses Samsung of unfair competition and unfair business practices. The watchmaker said he had filed the lawsuit in the US because his trademarks were registered there.

Like other traditional watch manufacturers, Swatch strictly protects its designs. In 201

4, several companies sent takedown requests to websites hosting smartwatch faces allegedly infringing copyrights. And although it's only one step into wearables – first with a mobile payment watch and then with a hard-to-find Tissot smartwatch in 2016 – it's reportedly hosted over 173 smartwatch patents ranging from concepts for data-carrying batteries to proximity sensors.

The Swatch Group saw operating income increase 70 percent to 629 million Swiss francs (628 million US dollars) last year after being exposed to the tough competitors of Apple Watch and WearOS smartwatches.

"This genuine brand imitation can only have one purpose – to separate the fame, reputation and good will of Swatch Group companies' products and brands, which have been laboriously built for decades," the Swatch Group said in a statement US District Court for the Southern District of New submitted application York.

Samsung has smartwatch owners replace their default pre-installed dials with new ones through the Galaxy Wearable smartphone app. It also features Galaxy Watch Designer beta software that allows developers to upload custom designs.

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