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Home / Innovative / TED launches global climate initiative with the help of YouTube

TED launches global climate initiative with the help of YouTube



TED announced today at a New York City event a new climate change initiative called Countdown, with the help of YouTube and a coalition of global leaders and non-profit environmental organizations. The efforts aim to gather new ideas to tackle the climate crisis and focus on five main themes: renewable energy, infrastructure, transport, nutrition and ecosystem restoration.

Anyone can suggest an idea somewhere. YouTube creators will help spread the word, and the best suggestions could be put into action with the help of companies, policymakers, and celebrities backing the initiative. TED leader Chris Anderson announced the new project alongside Christiana Figueres, who led the United Nations Framework Convention on Climate Change in the passing of the seminal Paris Climate Change Agreement in 201

5. Vice President Al Gore launched a live stream of the event.

When Gore from Nashville, Tennessee called, he told the audience at the launch: "We humans have the opportunity to address this occasion when everything is at stake … the political will is itself a renewable resource. "[19659005]" The political will is itself a renewable resource "

The initiative will culminate next October at a summit in Bergen, Norway, to share the solutions that have emerged from the effort. Countdown will work with a group of experts and scientists to review proposals, and the strongest ones will be transformed into TED talks. The talks will be recorded at the Norwegian summit before "a handpicked audience able to put those ideas into action," a press release said. The countdown aims to drive forward measures to halve global greenhouse gas emissions by 2030 and reduce greenhouse gas emissions to zero by 2050, a path that the UN's International Scientific Committee considers necessary to avoid the most catastrophic effects of climate change.

"This emissions reduction agenda is absolutely crucial. How did that go? "Asked Anderson Figueres at the event.

"Not very good," Figueres replied. According to a study published yesterday, greenhouse gas emissions in 2019 are at their peak again.

The involvement of video heavyweights TED and YouTube is notable as streaming their products consumes a tremendous amount of energy. People see more than a billion hours of Youtube per day, the company said in 2017. And the amount of greenhouse gas emitted by YouTube in a year is about the same as Glasgow's, about 10 million tons of carbon dioxide, according to a study by researchers at the University of Bristol.

The appetite for video streaming continues to grow. According to a Cisco white paper, by 2022, it is estimated that 82 percent of consumers' total Internet traffic will be impacted by online streaming and downloads. That's an increase of 60 percent in 2015.

Asked The Verge whether TED is working to reduce its own carbon footprint, Anderson said, "We are all hypocrites in this movement "Countdown triggered a conversation about the emissions in the company, he said, but video streaming will not stop. "If an idea powered by a little electricity could ignite in someone's brain, I'd bet on the idea of ​​saving electricity," Anderson said.

"Every company has to do more And of course it starts at home by reducing its own carbon footprint. "Figueres said in an interview to The Verge . "But how do your products and services help reduce other people's footprints?" They demand that the company cut its total greenhouse gas emissions by 2030 and separate its relations with fossil fuel companies and climate-sensitive groups. Google has been carbon neutral since 2007, which means it is taking action to offset or offset its greenhouse gas emissions. In 2018, it exceeded its goal of buying more renewable energy than it uses as a business.

Update 04.12.19, 15:53 ​​ET: Updated to clarify that TED is leading the initiative.


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