Elon Musk has warned us. Before the launch, he had repeatedly described the Cybertruck as something from Blade Runner. In 2018, he literally claimed he did not care whether people liked it, pointing to his divisive design.
I should have watched. Despite all the quirks of Musk, I did not expect him to launch a low-poly PS1-looking Batmobile last night. How will Tesla sell it to ordinary people?
Well, probably just like Apple managed to develop AirPods.
Granted, part of me digs the look in a way that would be cool in a movie, but appreciating an aesthetic in a particular context is very different from thinking that "people will actually be cool Buy that." Tesla has always had to build a truck to really conquer the hearts of Americans – the three best-selling vehicles in the US are all pickups. But I do not think Tesla will get anyone to sell his F150 in a cybertruck look.
Early data suggests that cyber-pressure is not looking good for traditional truck owners. Parts Catalog Compilation of a map of how various states responded to cyber pressure, based on over 100,000 Twitter responses:
Die The overall distribution of votes was fairly even – 48 percent "loved it" and 52 percent "hated it" – but there are marked regional differences. For comparison, here is a USAToday map of the most popular vehicle by state in 2016:
Watching a Trend?
But here's the thing: I suspect that much of the scorn on cyber-pressure is less "that's bad" than "that's weird ." "The more I see the Cybertruck, the more I like. The more I think about how the design informs the utility, the more I am convinced that it can be sold like a hot pie.
I'm a truck owner myself, but I will not pretend to be an expert However, I wrote long enough about technology to know that it does not matter how weird a product looks as long as it meets two conditions:
One, it does something new and useful. And second, without burdening the user.
If it does those two things, that which is strange will quickly become normal. It is not difficult to find examples.
The original Galaxy Note has been ridiculed for its size, but has set the trend for large-screen phones that are now considered standard. The Note's 5.3-inch display is now positive compared to modern devices.
The Surface Pro should never serve as a laptop substitute, but it created a whole new category of competitors and imitators.
And then there's Apple. I could refer to a number of designs, but let's talk about the AirPods. To this day, some people still hate what they look like. And yet AirPods have catalyzed the true wireless trend and are still by far the most popular product in this category. Within three years, the AirPods have evolved from the dumb gadget to the Borderline Fashion Statement.
Apple's popularity has certainly helped the AirPods – as Tesla's cybertruck will help – but the driving force behind the success of the AirPods is that they did what they did. They did better than anyone else. In the meantime, some newer real headphones are still striving to achieve the same stable wireless connection, accessibility, and good call quality that Apple received in 2016.
For these and other devices, the functional success was largely ] because of their strange design. A radical change in the form factor helped them to redefine their respective markets, opening up more opportunities than they demanded – at least for enough buyers.
So, what does Cybertruck bring to the table and what does he do? Are you asking to give up? Based on what we know so far, a lot and maybe not much is on offer.
While the Ford F-150 – the best-selling car in America – is offered In a variety of configurations, the Cybertruck offers more cargo space and cabin space than the comparably large Ford an integrated high performance tarpaulin and a ramp. It offers better approach and departure angles for off-road driving and ground clearance of up to 16 inches. And the alleged trailer load of 14,000 pounds is higher than any current production truck.
And oh yes, the Cybertruck can drive between 0 and 60 in 2.9 seconds. This is an acceleration on supercar level, as you would expect from a disturbing truck.
Of course, Tesla has to meet these requirements as well, but I'm inclined to meet and exceed similar claims. I think the cybertruck will do the same. The radical design would not have flown if Tesla had still been a young automaker, but the company has proven to be sufficient that most critics do not even seem to doubt the actual performance claims of the company.
None of this would matter if cyber-pressure had supercar prices, but instead it comes at a remarkably reasonable starting price of $ 39,900. Here, the design actually serves a purpose: it makes the construction of the car cheaper.
As Motortrend explained, the cybertruck flat screens made of unpainted steel theoretically mean significant cost savings in paint and tools. The thick steel sheets are easier to fold and the triangular exoskeleton of the cybertruck contributes directly to the structural integrity of the vehicle, thereby avoiding the heavy construction system normally used in trucks. It could also have aerodynamic benefits, though that's still to be seen.
The design is futuristic, but it is also functional and cost effective . Keep in mind that despite the radical design and abundance of features on offer, the Cybetruck's starting price is almost as low as that of the Model 3.
I find that an investment of $ 40,000 in an untried vehicle does not coincide with the purchase of a pair is similar to AirPods. There are still many questions about cyber-pressure, ranging from security to reliability up to the time of production. I do not expect many traditional truck owners to pre-order. But they could only fluctuate if cyber pressure delivers performance – even if it resembles a giant silver Dorito. In 10 years it may not look so funny anymore.
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Published on November 22, 2019 – 21:00 UTC