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Home / Technology / Tesla's Cybertruck looks weird, but so does Apple's AirPod

Tesla's Cybertruck looks weird, but so does Apple's AirPod



Elon Musk has warned us. Before the launch, he had repeatedly described the Cybertruck as something from Blade Runner. In 2018, he literally claimed he did not care whether people liked it, pointing to his divisive design.

I should have watched. Despite all the quirks of Musk, I did not expect him to launch a low-poly PS1-looking Batmobile last night. How will Tesla sell it to ordinary people?

Well, probably just like Apple managed to develop AirPods.

Granted, part of me digs the look in a way that would be cool in a movie, but appreciating an aesthetic in a particular context is very different from thinking that "people will actually be cool Buy that." Tesla has always had to build a truck to really conquer the hearts of Americans – the three best-selling vehicles in the US are all pickups. But I do not think Tesla will get anyone to sell his F150 in a cybertruck look.

Early data suggests that cyber-pressure is not looking good for traditional truck owners. Parts Catalog Compilation of a map of how various states responded to cyber pressure, based on over 100,000 Twitter responses:

Credit: Parts Catalog

Die The overall distribution of votes was fairly even – 48 percent "loved it" and 52 percent "hated it" – but there are marked regional differences. For comparison, here is a USAToday map of the most popular vehicle by state in 2016:

Credit: USA Today

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Watching a Trend?

But here's the thing: I suspect that much of the scorn on cyber-pressure is less "that's bad" than "that's weird ." "The more I see the Cybertruck, the more I like. The more I think about how the design informs the utility, the more I am convinced that it can be sold like a hot pie.

I'm a truck owner myself, but I will not pretend to be an expert However, I wrote long enough about technology to know that it does not matter how weird a product looks as long as it meets two conditions:

One, it does something new and useful. And second, without burdening the user.

If it does those two things, that which is strange will quickly become normal. It is not difficult to find examples.

The original Galaxy Note has been ridiculed for its size, but has set the trend for large-screen phones that are now considered standard. The Note's 5.3-inch display is now positive compared to modern devices.

The Surface Pro should never serve as a laptop substitute, but it created a whole new category of competitors and imitators.