Spotify has started testing a new podcast polling feature with a range of mobile users that allows audiences to participate by answering questions. The function is a test at this point, meaning only some users can access it. However, the presence of this type of functionality suggests a future where Spotify may be more interactive than it is now, by crowdsourcing information from listeners and possibly encouraging them to interact with ads and other elements.
Podcast polls on Spotify are exactly what they sound like – a feature that asks users a question and allows them to share their responses with the show and other listeners. Anyone who answers a survey can see other users̵
According to The edgeSpotify only shows this test for some of its own original productions. It’s unclear if it will eventually include third-party podcast content as well. The polls are currently displayed to users on Android and iOS.
It’s easy to see how useful such a feature can be for developers. In addition to getting an audience to engage with the topic, polls can be an easy way to see how the audience feels about certain show elements, or to find out which topics are listeners most interested in.
According to the report, all Spotify users will get access to the survey feature at some point, although of course there is no obligation to actually interact with them. Streaming audio is inherently a passive activity. You start a stream, put your phone in your pocket, and focus on other activities. It remains to be seen whether surveys and other interactive elements are interesting enough for users to have any meaning on the platform.