The Amazon Prime Day is now an established annual phenomenon of bargain hunting in the overseas markets. In Australia, this has been exactly that. That's because Amazon entered the Australian ecommerce market late and Down Under in December 2017 came to an overwhelming response.
Nonetheless, Amazon made every effort to rapidly improve its product catalog and expanded its warehouse network to include a second one in Sydney.
With growing Aussie ambitions, Amazon debuted in 2018 with Prime Day Down Under, offering its prime members in each category outstanding bargains.
Amazon raised the price of its Prime subscriptions in the US by 18% last year, giving Australia one of the lowest fees in the world. With benefits such as free express shipping, early access to Lightning listings, and free subscriptions to Prime Video and Prime Music, it's worth considering registering for Amazon Prime, even if it's not just for Prime Day 201
Australia was not the case Prime Land will make its debut in 2018 – Singapore, the Netherlands and Luxembourg are also members of the band, making it one of the most successful Prime Days in Amazon history.
But was it worth all the hype, and will it be better in 2019? Let's find out.
What is Amazon Prime Day
The Amazon Prime Day started in the US in 2015 as a celebration of the company's 20th anniversary, offering more deals than Black Friday's time. Today, Prime Day is the sale of Amazon-only members, held annually in July. While the one-day sale started, deals in 2018 were 36 hours long.
To get the most out of Prime Day, you'll need to earn an Amazon Prime membership, which will only set you back $ 6.99 a month or $ 59 a year in Australia.
When you sign up for Prime, you have free access to Amazon's streaming services, including Prime Video, Prime Music, and Twitch. Members also have free access to Prime Reading and Prime Photos for all their e-book and storage needs.
Most importantly, you receive free shipping on a Prime Domestic sales subscription, regardless of the product price, and for international merchandise that costs over $ 49 purchased from the Australian Aussie Storefront Global Department ,
occur on the first Australian Prime Day?
According to Hitwise statistics, Amazon recorded more than 3.2 million visits (US and Australian locations) on Prime Day 2018, with Aussies taking priority over the US overseas locations despite a US shopping ban the adoption of new GST laws. However, this ban has been lifted, which could be good news for Australian buyers this year.
Hitwise data show that Aussie buyers have searched for mobile phones and game consoles with Amazon Prime 2018 with Amazon's own echo and Kindle products are among the top 10 most-watched items on Prime Day itself.
High visitor numbers to a good number of sales for the ecommerce giant with a conversion rate of 7.77%, the highest ever achieved. The top Australian retailer has reached.
Prime Day 2018 generated Amazon sales of $ 1 billion.
Prime Day 2018: The bestsellers of the past year
Prime Day 2018 Amazon sells over 100 million products worldwide and over one million smart home devices – not just Amazon devices, but Philips Hue Lights, Hive Thermostats and Smart Plugs from different manufacturers. It was the biggest day ever for Echo devices, children's fire tablets, Kindle e-readers and Fire TV products.
Many of the products sold worldwide are not available in Australia. According to Finder.com.au, Amazon Australia had only about one-tenth of offers for US customers, and significantly less than deals available to Canadian and UK members. Where the US usually offered 2,800 offers at a given time, the Australian version had only 340. On the other hand, the discounts were more generous.
That said, Amazon is still relatively new in Australia, so we can hope that this will be better year. And despite the low supply of Down Under sold Amazon a whole series of game consoles, especially the Nintendo Switch.
The latest Nintendo console had over 71,500 page views, followed by Sony's PS4 Pro with over 31,000 views. after Hitwise. In fact, the Lightning Deal was offered twice on the Nintendo Switch, and both times the console was sold out within seconds after the deal went live.
Best Deals on Prime Day 2018
While the Nintendo Switch and PS4 Pro were On Last years bestsellers, some discounts on other tech products were also considerable.
For example, the Xbox One S 1TB Minecraft bundle was priced at just $ 199, below the usual $ 398. Bose's highly popular and award-winning QuietComfort 35 II noise-canceling headphones dropped to $ 329 per pair, even though they were even cheaper during the Black Friday sales period in 2018.
Amazon's own Echo devices saw significant price cuts The original Amazon Echo smart speaker was sold for only $ 109 as part of Prime Day. Even the basic Kindle Reader saw a major $ 30 discount, dropping the price to a very affordable $ 79.
What to Expect of Australia's Prime Day 2019
Amazon has expanded its catalog since its arrival on the Australian shores, and we fully expect that the online marketplace will see offers from 2018 trumps.
Above all, however, we expect that Amazon's own products expect significant price reductions. The Prime Day 2019 is a great time to take advantage of the 2018 series echo machines, including the all-new Echo Dot and Echo Plus.
You'll also find great deals on other smart home products, including Philips Hue Starter Kits and Lamps, and robotic vacuum cleaners like the iRobot Roomba 960. Expect the Amazon Ring Doorbell 2 to be obsessive and expensive ,
With more televisions now available on Amazon Australia, we believe Prime Day 2019 would be an ideal time to upgrade your home entertainment system, especially if you're in the market for good 4K smart telly.
We've seen premium headsets get big discounts on Prime Day last year and beyond In the Black Friday shopping period, you can definitely grab a pair of Bose or Sony headphones for less.
Amazon has also teamed with Samsung to offer Aussie customers a simple one-stop shop for all South Korean manufacturer products. We hope that some of these devices, including the latest Galaxy S10 series of cell phones, will see a price cut on Prime Day this year.
And enthusiastic readers will definitely be able to buy a Kindle, even the premium Kindle Oasis at a cheaper price.
What does "Prime Day" mean for Black Friday and Cyber Monday?
Amazon has given priority to Prime Day over Black Friday in the past – 67% of 2018 Prime Day deals, according to DigitalCommerce360.com overseas prices were lower than comparable deals on the previous Black Friday.
In Australia, however, we saw prices fall during the Black Friday sales period compared to our first Prime Day. Maybe Amazon has tested the waters, and we absolutely expect the company to outperform in both sales in 2019. But Prime Day is more important to the company, and we expect the discounts to continue to increase this year, especially on their own devices.
Prime Day: Why is Amazon more important?
There are some crucial differences between Prime Day and Black Friday. The first is that Prime Day is the day of Amazon. Of course, the name refers to Amazon's Prime membership program and related services. Amazon does not own Black Friday, which means it's just another retailer screaming for attention – a massive retailer with a really loud voice. Black Friday is a sales event for all retailers. With Prime Day as its own take-of-November sale, it's much harder for competitors to get involved in something that Amazon actually created from the air.
The second and more important difference is that Black Friday does not create new issues. It moves only slightly. As we've found out in the last few years, the money people spend over the Black Friday period is money they would probably spend anyway: all Black Friday actually does is go shopping before Christmas last week of November.
Spending on Prime Day is different in two ways. First, people do not spend the money they had already planned for Christmas presents. And second, they buy mainly for themselves, not for others.
There is another important advantage for Amazon. The global bestsellers of Prime Day were not just Amazon devices. They were Amazon devices that connect to Amazon services. Fire TVs, Kindle Fires, Echo Units, Alexa Remote Controls. Each of them connects to Amazon Prime and each of them needs a Prime membership to buy at all. So, when Black Friday is around, Amazon will have a bunch of Prime members, for whom shopping at Prime is the default and who want to upgrade their Amazon-run smart homes with Amazon's Black Friday offerings.
Prime Day means that Christmas for Amazon is now held twice a year.