For small businesses, marketing is omnipresent as a concept and depends heavily on what type of business you are doing. Small business marketing has evolved over time and is changing the business landscape in an unpredictable way. However, one constant is the need for new strategies and campaigns to attract and retain customers and hear your voice over the noise. Part of this strategy is the prudent use of mobile apps.
Regardless of the platform, apps now play an important role in all types of marketing efforts. This is lucky because apps are generally free or cheap, and the only investment you need to make is time to use them to your advantage. Apps offer comprehensive information, insights into trends, customer reactions to products or services, and the peer-to-peer exchange of best practices. The rest ̵
Whether you like it or not, social media has become the basic advertising medium for small businesses worldwide. However, sharing on social media can be a time-consuming task. By integrating Buffer into social media websites like Facebook, Instagram, Twitter, Pinterest and LinkedIn, you can access accounts from a single place to automatically schedule the content you want to share – at specific times and intervals and in any way. You can set custom messages to reach followers at the same time, or move and refine content to target different audiences. Depending on the size of the company, you can choose the free plan or the paid pro plan or the small business plan for $ 150 or $ 1,000 a year.
Do you know all these long code-like text links? Get rid of them with Bitly. The app lets you shorten and brand your links to increase clicks while keeping track of who clicks what and when. View channel data, discover social metrics, understand when and where your target audience is most busy – all from a dashboard. Connect your social networks to share them easily via Bitly via social networks, SMS, ads and other channels. With the app, you can gain insight into your performance and optimize your efforts to adapt it to the needs of your audience. Bitly Enterprise users can also get more data from their account by switching groups and managing user permissions from their phone.
In web marketing, graphics are often the name of the game, and a great illustration, prototype, or infographic can spark great interest in your business. With Canva, you can create any kind of visual graphics you want on your phone. With the app you can publish your pictures on social media platforms. It has a full editor, Instagram Story Maker, Video Maker, Video Editor, Logo Maker, Poster Maker, Book Creator and Mood Board Creator. From social media cover images to logos and banners for Facebook, Pinterest and Twitter.
Yelp for business
This app is aimed specifically at business owners who want to manage their Yelp pages. Yelp has become a universal small business barometer that answers millions of queries every month and includes business reviews with rankings that are constantly updated. There is strength in these stars. With the Yelp for Business app, you can customize your company profile, view your company rating in real time, track visitor engagement and customer contacts, read reviews and answer customer questions publicly or privately, manage business photos, and view ad click reports and report reports and messages.
Are your ears burning yet? They should always be available when someone has something to say about your company online. With Mention you can monitor your online representative to get the latest information about your company or your competitors. The mention warns you every time someone says something about your company and allows you to answer questions, counter negative comments, and show customer appreciation. Create notifications about your company name, brand, competitors and online mentions. The app is also useful for collecting statistics and working with your team. Not only can you monitor mentions in real time, but you can also use the app’s “anti-noise” technology, sentiment analysis, and priority inbox to filter out irrelevant material and focus on using social media to adequately identify what is meaningful Respond to feedback. You can also retweet a positive mention or share articles on Facebook. Various free and paid tariffs are available.
Buy 12 and get one for free: It’s the oldest marketing trick in the book that people come back with for your product or service – whether it’s a free pizza or a free fidgety spinner – because everyone loves something for free . At participating providers, Clover brings the old-fashioned wallet punch card into a digital format and is ideal for storing points in order to receive cashback rewards. It is much easier to track than a fragile card in your wallet that can be lost or destroyed. Clover helps customers keep track of how many items they buy to get this free thing. When your customer checks in at one of your spots, you can use Clover to track the purchase.
The GetResponse mobile app works in conjunction with the GetResponse email marketing platform while you’re on the go. It allows you to manage your email marketing campaigns, collect leads and keep your statistics up to date. You can create and send emails, manage your list, track the results of your last email advertising, view a dashboard with statistics, and analyze click-through rates. With the app you can display individual emails in an autoresponder series as well as previous emails.
HootSuite is a comprehensive social media management app that allows you to create and manage your company’s social media profiles across multiple networks. You can manage multiple social network accounts on Facebook, Instagram, Twitter, YouTube and LinkedIn, schedule numerous posts for different times, schedule auto-publish messages, monitor your brand on Twitter and Facebook, be notified when your brand is mentioned, Shorten links with Ow.ly and keep track of click statistics.
EveryoneSocial is a special kind of social media marketing app and describes itself as a “platform for the advocacy of employees”. It enables companies to aggregate social media posts on their various platforms and then share them with employees who can then share them on their own networks. It’s easy to use and offers a great way to spark organic social media interest in your company’s products and activities.