Samsung is currently the top-selling phone brand in the world, but hardly sits. The sale of mobile phones is slowing downand even Apple with a $ 1 trillion warning that not as many new iPhones were sold as expected. Samsung needs its 10th anniversary Galaxy S10 to impress, if it keeps its place at the top.
Does Samsung really have something to worry about? Huawei, which displaced Appleis in a tense situation. The company, which is also one of the biggest names in telecommunications equipment, was banned by the government although Huawei insisted that it enforce local laws where it operates comply. Since last year, massive and have dried up, and two employees of the company have been arrested .
Although Huawei's business is in danger, the handset itself is on the rise. The Huawei phones we've seen since the last CES have Samsung's flagship models with three rear view cameras, such as theand an in-screen fingerprint Reader surpassed designs and colors, such as the stunning Honor View 20, which was featured at CES this week.
(The Summer's Average Pricehas three rear cameras, but Samsung has not yet launched a premium phone with the same technology, and then Google's flagship with the most points
Huawei has also embraced Samsung's AI camera agenda and introduced photo software that closes the gap with some iPhone features – like dramatic lighting for selfie photos and the Apple version "Animoji" by Huawei. this avoids the pitfalls of Samsung's extremely spooky AR Emoji.
Samsung will launch in 2019 with the advantage of supporting solid partners, but with dynamic momentum. After the third quarter, which ended in October, Samsung announced in a press release that it had "solid sales of flagship models," and that "the overall volume of smartphone shipments remained flat due to decreased sales of mid- to lower-priced products has remained ". Although Samsung anticipates a revenue increase in 2019, this is hardly confident.
Meanwhile, Huawei's revenue has increased despite a near-complete US stoppage (the US is the second largest phone market in the world after China) and its sales have risen faster. Days before the CES, Huawei announcedunits in all divisions, including the mid-priced honor line.
In this mix, the Galaxy S10 will answer the ultimate question, right? not Samsung can catch up in terms of the appeal of the shelf. There is also Apple to fight with. When CEO Tim Cook unveiled thein 2017, it was a radically redesigned device that introduced cutting-edge technology like Face ID, a 3D front camera that represents your face for secure unlocking and gesture control.
It's generally expected that Samsung's Galaxy S10 phones will have a similar face-locking camera, the first "ultrasound in-screen fingerprint reader" and a "bright night" camera mode for dimly lit photos (similar to when Huawei phones and the Pixel 3 phones have). The problem is that although Apple's Face ID gave us something no other phoneme maker had, versions of all of these alleged S10 features had long since appeared on other Android phones.
Samsung will have to surpass them all to sell the S10 or to deliver something surprising and new.
Foldable Galaxy X: The ace-up of Samsung's sleeve
That's something "new" Samsung he's counting on. It's likely to be another phone by 2019. Samsung has committed to a folding phone, which should be referred to in the first half of the year as Galaxy X or Galaxy F . The design is considered a future.
Foldable phones are ready to shake up a flat-brick-based phone industry. While there is currently only one foldable phone, the Royole FlexPai (19459011), which is currently lagging behind, the new designs are already credited with introducing new ways to use your personal device.
Phones that open to tablets with larger screens offer more room for apps, videos, and games. However, as with tablets, they can also simplify multitasking or split a screen to get controls on one side and a display area on the other side. 2017did not have a bendable screen – it connected two separate hinged displays – and showed different ways to use two consecutive displays, including a mirroring mode that projects the same on both screens.
While Samsung is expected to introduce the first foldable phone to a major competitor for mobile phones, LG, Huawei and others have also said they are developing foldable prototypes. TCL, which manufactures BlackBerry and Alcatel phones, televisions, and screens for sale to other device manufacturers, also said it would produce ain 2020.
"2019 are 5G and full display designs," said Wayne Lam, an analyst at IHS, to Roger Cheng of CNET. "I would say the market will not really be interesting until 2020."
With the support of Googleyou can expect these designs to continue to expand.
5G-enabled phones are even more important
If the flip-up "Galaxy X" 2019 phone is the party animal of Samsung's phone business, Samsung's first 5G phones are the buttoned blazer types that will do the job.
Samsung has already pledged four US phones in 2019 to use the first networks to offer immense 5G speeds with virtually zero latency: one each forand and . The hope to have these devices ready before the networks are up and running is to make the transition from 4G to 5G networks faster and smoother than switching from 3G to 4G.
. Since the first 5G devices will cost more than their 4G devices, these phones are more likely to expect the current Galaxy S9 than a crazy phone that pops the middle. Samsung will not double its risk – or increase the price of an expensive folding phone anyway – by putting them together first.
Indeed, rumors point to aof the Galaxy S10. The tech giant displayed a at its CES stand – behind glass – but did not say which carrier it is intended for or how its final design might change.
Foldable phones may not be out of the ordinary, or it may take years for the industry to improve the materials, apps and overall picture that works best. However, 5G phones are a sure thing that will allow Samsung to stay at the forefront as networks are slowly replacing LTE with 5G. This transition will take some time, and the first 5G phones are expected to be.
In the meantime, the 4G Galaxy S10 and its toughest rivals are waiting.
Samsung did not want to comment on this story.
Originally published on January 13 at 4:00 pm PT. Update : January 14 at 8:50 pm PT
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