But that was the goal of Giphy for the event: to show that GIFs can also live as microfilms on the big screen. That's why the company and sponsor Squarespace have been so committed to making the movie festival feel like a traditional movie theater, like Sundance or Tribeca premieres. Giphy said there were more than 900 submissions, of which 1
There was something for everyone: some were fun, some were dark and some made me think about the meaning of life. At least that's how I felt about the later winner, "WASHED UP," who was shot with a drone and shows a person lying on a black sandy beach with waves on his body. I thought that the human on a large scale is just a microscopic part of the universe. That finally appealed to Giphys Film Fest: Most of the projects were open to interpretation.
My favorite was by far the one where a young woman puts so much in her phone that she is obviously unaware of her surroundings. With a cup of bubble tea in one hand and her cell phone in her other hand, which she probably watches on Twitter or Instagram, she goes up the stairs to the tube station and eventually stumbles, first landing on the straw of her cup. It's weird, disgusting and sad at the same time. And the project also has the perfect name: "☹️."
Giphy's Film Fest is part of a larger push for the company to expand beyond GIFs and create a platform for short form video. This platform was launched on a Friday with a beta site. Unlike the 18-second limit for Film Fest projects, videos can take up to 30 seconds and also support audio. "Everything is exactly the way to express through movement what people have said in pictorial form, and it is just evolving," said Tiffany Vazquez, Giphys film editor, opposite Engadget. "There are so many different ways in which a GIF can express an emotion that you can not really do with something as general as" LOL "or something as general as an emoji."
And that's right, because GIFs are everywhere now. You can even go so far as to talk to someone who only uses GIFs. Kids these days.