With more than 600,000 writing attempts by actress Scarlett Johansson, less than one in three were successful. In terms of absolute certainty, we can only assume that most of the first five letters are correct.
The "Gyllenhaal Experiment," after Jake and Maggie Gyllenhaal – both actors with hard-to-spell names – the study highlights some of the common spelling mistakes in Reddit. The data is retrieved each time a Redditor uses "(sp?)" – a common method that indicates the poster is unsure whether the poster is spelled incorrectly ̵
Morris collected the data. and looked for a way to display the most common mistakes. He chose a Sankey chart.
With Johansson, the J-O-H-A-N seems easy enough. And most interviewees managed to get this far without mistakes. Nearly three out of four received the next letter, even "N" was correct. But it was shit from there. Only about half managed to get the next "S" right, and then less than a third guessed the next two letters.
Nevertheless, Johansson's name seems to be in comparison to that of Zach Galifanakis. Only about 16 percent of redditors who have used an uncertainty indicator (such as sp?) Have managed to spell it correctly.
Users also struggled with non-celebrity spellings such as Adderall, Comradeship, and Attack To find out how to compare celebrity names with others, or download the dataset to apply your own visualizations here.