With everything that happens on the smartphone market today, it's almost too easy to forget that HTC still makes smartphones. Even Sony beats more headlines than the Taiwanese company, at least in the mobile news (the name of HTC, however, is always in the VR field). Apart from the very small HTC Exodus Blockchain phone, the last notable smartphone the company released in May was the HTC U12 +. And if rumors are true, this could be the last high quality HTC U phone we'll see.
Of all the major smartphone makers, HTC is probably the company that had the hardest time. LG is at best a plateau, and Sony does not seem to care so much about whether the mobile business drops. HTC, on the other hand, keeps losing money no matter what it's trying to do.
It tried to reinvent itself with modest success at the beginning of last year with its new brand HTC U. Together with the squeezable Edge Sense, which would find its way to the Google Pixel phones, it seemed like HTC was at least back in people's radar. Unfortunately, media shopping is not always translated into telephone sales, as was the case with HTC's products.
It appears that HTC is revising its strategy and, according to Phandroid, there may be no room for another HTC U in its portfolio. Or at least a high-end device like a HTC U1
The future looks bleak for HTC, although it has been the case for a few years now. Nevertheless, the company is still standing, albeit hardly. His Vive VR business could hold it for a while, at least as long as the VR bubble does not burst.