Although new iPhones are coming to India later this month, experts expect the older iPhone 11 and SE (2020) to boost sales for Apple over the holiday season. The two phones have already done well for the company, and both online and offline retailers already have high levels of inventory, according to analysts mint spoke with.
“Prices are absolutely out of sync again for the Indian market,” said Navkendar Singh, research director of International Data Corporation (IDC). Apple’s older models usually do well in India in the months following the launch of a new iPhone, Singh said is expected to continue this year, especially as the iPhone 1
“These models (iPhone 12) would have done well had they been launched in September with this pricing,” said Singh.
There are already plenty of deals out there, and Apple itself has announced deals for the iPhone 11 that will also boost sales for that device, said independent analyst Madhumita Chaudhary.
Those who really want the new iPhones will likely wait for October 30th when they launch in India, but most buyers will pick up the older models while they are on sale, according to analysts.
“Last year, XR and X sales were also driven. This year they have three models in the SE, XR and 11 that are £55,000 and under. These will determine the volume for you (this quarter), “said Singh.
Tarun Pathak, deputy director of Counterpoint Research, agreed, but pointed out that the iPhone 12 Mini could also sell well. New iPhones accounted for nearly half of sales last year, up from around 40% last year, Pathak said. “Overall, however, the iPhone 11 is very good for first-time iPhone users in India as Apple now has the broadest portfolio in India,” he said.
Most sales will likely be made through online channels this year as Apple’s own e-commerce store is currently present in India and more and more people are shopping online, according to experts.
“These online channels always have stocks of older generation iPhones that they bring to market with some discounts or offers,” said Pathak.
According to an analyst who asked for anonymity, Flipkart plans to launch the shares of the iPhone 11 and SE during the Big Billion Days sale starting a few days ago. Flipkart didn’t respond to a request for comment.
Apple’s success may not have an impact on other vendors in India’s premium smartphone market, which Pathak says is expected to expand this quarter. “We estimate that despite an 8% decline in the overall smartphone market due to the pandemic, the premium market is expected to grow by around 16%,” he said. It currently only accounts for 4% of the total Indian market. he said.
Apple has not commented.