What's old is new for LinkedIn.
The business-centric social network said on Friday that it is testing a feature that allows users to create real-world events and invite their online connections. If you know that, it's because LinkedIn has had an event app in the past, but it closed in 201
Since then, the technology company has observed that more than 562 million users find their own ways to promote events by sharing them in their feed or in groups. Members not only organize local meetings, but also publish videos and photos of important conferences. This year, there were more than 5,000 contributions to the Grace Hopper Conference for female technologists through the social network.
LinkedIn hopes his new tool will make it easier for users to connect before, during, and after an event. This feature allows members to view a list of people they participate in and where they work. Members also have the option to post photos, comments and videos about an event and follow through on a hashtag.
"It's a way for them to expand their online community and personalize these relationships, meet new people, and get information on topics they're interested in," said Liz Li, Director of Product Management for Network Growth LinkedIn.
About 500 event organizers in San Francisco and New York are part of the pilot, but everyone can attend a public event. The event feature is located in the "Your communities" section on the left side of your LinkedIn homepage. Currently, only pilot participants can create events, but the company plans to roll out the tool globally in the coming months.
Like other social networks, LinkedIn has to watch out for bad actors who can abuse features. Russian employees createdon Facebook from 2015 to 2017. LinkedIn said in October that it had found 24 false profiles that were believed to have been created by Russian nation-state actors.
Ashu Dubey, product manager for LinkedIn Events, said the company has taken precautionary measures to filter events that violate the site's rules. Members can also mark posts.
"We will restrict the distribution and publication of these types of content," he said.
LinkedIn also plans to add more to the event feature, Dubey said. Businesses will be able to create private events, and members can easily find events they are interested in.
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