Breitling is partnering with Arianee to issue a new type of Certificate of Authenticity for its luxury watches. Instead of relying on physical certificates, the watchmaker gives you a unique digital passport that confirms the watch’s origin.
Behind the scenes Arianee uses non-fungible tokens that conform to Ethereum’s ERC-721 standard (remember CryptoKitties?). By using a blockchain-based solution, Breitling ensures that the digital passports remain future-proof and cannot be changed. Due to consensus mechanisms between nodes, no one can connect to a central database, change some values, or remove some data.
When you buy a Breitling watch, it comes with a warranty card that you can scan. After downloading the Arianee wallet app on your phone, you can add your watch to your digital wallet. You can see the serial number and the activation date of the digital warranty.
As you may have guessed, these digital certificates can come in handy when trying to sell your watch. You can use a function to prove the authenticity of the watch. You can also transfer the certificate to another owner.
Breitling can also add information over time. For example, you can think of a timeline of repairs with timestamps to keep track of the whole story. Soon the brand could also offer insurance products through this new channel.
When it comes to data protection, the certificate is not tied to your name, email address or other personal information. Your wallet address is the only unique identifier assigned to you.
Arianee proves that non-fungible tokens can make some interesting use cases in the luxury industry. Breitling also works with Dentsu Tracking to keep track of the supply chain. With digital certificates, end customers also see the benefits of regulating the supply chain.