RAM announced a new employee-developed app that will be rolled out for the 2021 RAM 1500 TRX. The app is called Know & Go Mobile App and uses augmented reality to teach owners how to use their truck. The idea came from the automaker’s first pitch night and was developed by the employees who came up with the idea.
The app was developed as an interactive way for customers to find out about their vehicles throughout the owner’s life cycle. The app will be available through the preferred app store, which would presumably mean the Apple App Store and Google Play. The app uses the camera on the user’s smartphone to integrate augmented reality and display the functions of a vehicle.
Users would point the camera at the part of their vehicle they want to know more about, and a name and description would be overlaid on the image on the smartphone screen. The app offers augmented reality detection, self-detection of functions, push notifications about undiscovered functions, function overview and videos with instructions as well as function-specific user manual pages.
While the 2021
Employees were encouraged to come up with, develop and present new ideas for connectivity and infotainment functions. More than 500 ideas were submitted and then reduced to 50 in order to advance to the next round. These ideas were presented to a panel of judges including the FCA CEO and other members of the executive team. The 14 best ideas were selected from these 50. The Know & Go app was ultimately selected as the winner and developed into a real product.