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The new PS5 ad is pure PlayStation weirdness

The PlayStation ad of the ’90s and early 2000s was about weird and obscure things, often unrelated to games, and it looks like Sony is heading back in that direction.

A new ad, titled “The Edge – Play Has No Limits,” lasts about a minute, and honestly says nothing at all about the PS5 features or games that are going to hit the console. Instead, it is obviously intended to grab the viewer’s attention and make them wonder what brand the ad is for.

In an interview with Variety, Marketing Manager Eric Lampel said: “It̵

7;s really all about who we are as a brand and to inspire and excite our fans,” says Lempel diversity. “We want to inspire and inspire you. We want to show you a way to the mysterious unknown. You see them come to the edge and then go beyond it. And that is exactly what we are trying to signal here. It’s not about the features. It’s a branded commercial. “

All the Australian times for this week’s PS5 showcase

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