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The next campaign text you receive may come from a friend



"Relational organizing is just organizing," said Betsy Hoover, one of the co-founders of Higher Ground. "But this allows campaigns to say," Now is the time for you to prioritize your network, "and to say," This is how reach affected my results. "Voter contact. This is, as we can see, much more effective than exposure to cold."

"In general, the impact is great," said Donald P. Green, a political scientist in Colombia and one of the country's leading experts in voting tactics increasing turnout, Green said, puts personal customer acquisition at the top of the effectiveness scale, and ends up with spammy, impersonal techniques like bulk email, text, and paid social media ads, but when it comes to text or Facebook posts From someone you actually know, initial research suggests that voter turnout can rise to levels similar to self-promotion, and digitally organizing relationships is simple and unlike paying for an army of personal customers

Democrats quickly integrated these tools into their campaigns. In 201

8, Tuesd ay Company, in collaboration with the Democratic Congressional Campaign Committee, implemented their team app in 70 red-blue-swing districts, most of which ended up in the democratic pillar. Was relational organization a reason for the blue wave? As expected, the people behind the technology argue that this was the case. The approval of some opponents of the Republican Party is somewhat more surprising.

Among them is Eric Wilson, a Republican strategist who served as a digital director for Ed Gillespie's 2017 Virginia governor campaign. Polls on the eve of election day showed that Gillespie was just a few points behind Democrat Ralph Northam; In the end, he lost 8.9 percent. Wilson believes his side was overwhelmed in organizing relationships. "There was a county just outside Richmond where we were the first [Republican] campaign to lose nationwide in about 50 years, and that's because this group of women organized themselves using these instruments," he said. "And that was the wake-up call for me."

Towards 2020, Democrats are still way ahead of Republicans in adopting relational organizational technologies. So far, it has been used in some primary competition campaigns, but the real test will take place in the general election when tech-based Democrats find out if their fancy apps offer a sensible balance to Trump's tenure benefits and the social media juggernaut is his re-election campaign.

Wilson predicts that, similar to 2018, Democrats could again have an advantage when it comes to state and local races. "There will be a lot of Republicans waking up after election day saying," How did that happen – how was I beaten? "He said." And it will be a relational organization. "

The relational organizational lead of the Democrats is part of the typical pendulum swing of political innovation. Especially when Donald Trump's 2016 campaign, which lacked a traditional core game, developed novel approaches for social media "The Democrats have since been trying to find new tools to regain power." They got there first because they had to climb out of the hole, "said Wilson.

Wilson founded in August to catch up with him 2019 startup Caucus, a conservative reaction to Higher Ground Labs, has given Swipe Red money, an app that is still in the beta phase and is supposed to offer Republicans what apps like Team for Democrats did. (Unfortunately, "Swipe Right “Registered as a trademark.) A candidate who tries it is Mark Koran, a Senator from the State of Minnesota, the Swipe Red for February-C aucus used in its state.


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