Micromax co-founder Vikas Jain’s consumer tech brand Play launched the PlayGo N82 and PlayGo T20 on Friday. While the PlayGo N82 are wireless earphones with active noise canceling (ANC), the PlayGo T20 are truly wireless in-ear earphones (TWS) with ambient noise reduction (ENR). Both audio devices are waterproof and come on a single charge for up to 16 hours of playback time. Play has also hired actor and producer Sonu Sood to promote the new start.
PlayGo N82, PlayGo T20 price in India
PlayGo N82 choker earbuds carry a price of Rs. 2,999 while the PlayGo T20 TWS earbuds come in at Rs. 1999. Both can be purchased through the Play website as well as through Amazon and Flipkart.
PlayGo N82 specifications
The PlayGo N82 comes with 1
In terms of connectivity, the PlayGo N82 has Bluetooth v5.0. There is also an on-board battery that is designed for a playback time of up to 16 hours. In addition, the earphones are equipped with a button to enable active noise cancellation.
PlayGo T20 specifications
Unlike the PlayGo N82, the PlayGo T20 are the brand’s latest TWS earbuds that come with proprietary audio drivers and ENR. The earbuds come with microphones that supposedly deliver HD call quality along with noise cancellation and echo cancellation.
Similar to other TWS earbuds on the market, the brand claims that the PlayGo N82 also has an auto-connect feature that allows the earbuds to automatically pair with a compatible device. There is also support for Bluetooth v5.0. The earphones are equipped with a rechargeable battery that can be used for up to five hours on a single charge. The changing case extends the playback time by up to 11 hours and offers a total battery life of up to 16 hours.
Micromax ‘Vikas Jain trip with the Play brand
Micromax ‘Jain co-founded Gurugram-based Play with school friend Sandeep Banga last year to enter the emerging world of connected devices. However, largely due to the coronavirus pandemic, it has not been able to operate at full capacity and gain significant popularity in the market.
“There’s been a lot less done commercially,” Jain told Gadgets 360. “But I think from a product pipeline we’re now very well anchored to be a long part of the industry.”
According to Jain, Play currently has a team of around 75 to 80 people with a dedicated 15-person design team.
Although the brand has worked with some factories in the country to produce its key products domestically, it imports some products from China. However, Jain is optimistic that as early as next year he will begin building the entire Play portfolio locally in the country. He also emphasized that unlike many other audio companies and wearable manufacturers whose servers and apps are based in China, Play has both its application development and servers in the Indian market.
Play was launched by Jain and Banga and already has seven different products in its online catalog. This includes two neckband style earbuds, a set of TWS earbuds and a pair of headphones, as well as two fitness bands and a smartwatch. However, there are plans to launch around five to six new models over the Christmas period. The brand is also aiming to assert itself against Chinese competitors like Realme and Xiaomi with its stand-alone design.
“You see a lot of Chinese players,” said Jain. “In this particular case, however, not many companies focus on design and development. So we concentrated intensely on the design. “
Jain isn’t leaving Micromax aside either, and plans to co-operate Play with the cellular company that once dominated the Indian market.
“The strategy of the two companies is very, very different as you will find that the average selling price of the two categories is very different. So the strategy is very, very unique to Play and very unique to Micromax, ”he said.
Which are the best truly wireless headphones under Rs. 10,000? We discussed this on Orbital, our weekly technology podcast, which you can subscribe to via Apple Podcasts, Google Podcasts, or RSS, download the episode, or just hit the play button below.