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The PS4 box offers a first look at the “PS5 upgrade” branding

PlayStation will appear to be implementing special branding for the boxes of the cross-generic PlayStation 4 titles that offer free upgrade to their PS5 versions.

The box for Ubisoft’s Immortals Fenyx Rising was released on Thursday and is the first look at the “PS5 Upgrade Available” badge.

For PlayStation 5, Sony Interactive Entertainment previously stated that it is not promoting a unified free intergenerational upgrade program like Xbox Smart Delivery.

Instead, Sony has apparently left such upgrade programs to the discretion of third parties. Many titles, including Marvel’s Avengers, Cyberpunk 2077, and Destiny 2, chose to offer routes to their PS5 versions at no additional cost.

While Sony will not reportedly be actively promoting a cross-generic program, its stance on third-party developers is no different than Xbox’s, allowing the studios to choose whether or not to support Smart Delivery.

Some companies like Electronic Arts are running their own upgrade initiatives. Owners of the current generation of games like FIFA 21 and Madden 21 can upgrade to PS5 via the dual entitlement scheme.

And while it’s not yet clear whether Sony intends to offer free cross-gen upgrades to its own first-party titles, the platform owner has yet to announce all games planned for PS4 and PS5.

Microsoft Smart Delivery is an initiative whereby players “only have to buy a title once to play the best version available for the Xbox console they want to play on”.

This differs from the Xbox Series X backward compatibility, which runs older games at the current generation or higher performance levels.